Category Archives: competition

Using LinkedIn to double your business through cross-selling! pt2

Posted on August 10, 2010 by will

Proposal for integrated marketing (i.e. cross- selling) using LinkedIn If you’re on LinkedIn, start to link in with others within your company; this should start with people in your department then moving to others in other disciplines. I generally discourage … Continue reading →

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Using LinkedIn to double your business through cross-selling! pt1

Posted on August 5, 2010 by will

Cross-selling – the problem Multidisciplinary firms and companies, generally the larger ones, tend to work in deep, dark silos with little or no contact between them. In accountancy companies, law firms, property consultancies and major financial institutions there are many … Continue reading →

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Asking for Recommendations – tips 11-15

Posted on July 27, 2010 by will

Consider the practicalities when asking for a testimonial – where, when, and how will it be used? 11.  Make sure your client puts your testimonial on their letterhead. 12. Ask them not to date it so it doesn’t become out … Continue reading →

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Face-to-face vs. Online Networking

Posted on July 8, 2010 by will

Clearly online networks now play a major role in networking. Are the skills needed to successfully utilise these online networks different to those needed for a physical networking event? ”Networking, online or off, is all about being proactive. The more … Continue reading →

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Your life through LinkedIn

Posted on July 5, 2010 by will

We start out in life knowing no-one. Shortly most of us get to know members of our family, then we go to primary and high school then for some it’s off to college and university. Along the way we join … Continue reading →

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Sins of LinkedIn – Number 3 – Failing to Join Enough Relevant Groups

Posted on June 11, 2010 by will

You are allowed to join up to 50 groups on LinkedIn. This will give you access to thousands of potential new customers. Using these groups you can join discussion or post your own; you can also add news articles and … Continue reading →

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Why you network = Why you use LinkedIn

Posted on December 11, 2009 by will

In my opinion, LinkedIn is for you because it’s … · proactive business development· a great way to raise your personal profile· your best personal marketing tool· an effective use of your networking time· brilliant for cross selling· a help … Continue reading →

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