Category Archives: professional development
Using LinkedIn to double your business through cross-selling! pt2
Proposal for integrated marketing (i.e. cross- selling) using LinkedIn If you’re on LinkedIn, start to link in with others within your company; this should start with people in your department then moving to others in other disciplines. I generally discourage … Continue reading
Using LinkedIn to double your business through cross-selling! pt1
Cross-selling – the problem Multidisciplinary firms and companies, generally the larger ones, tend to work in deep, dark silos with little or no contact between them. In accountancy companies, law firms, property consultancies and major financial institutions there are many … Continue reading
Asking for Recommendations – tips 11-15
Consider the practicalities when asking for a testimonial – where, when, and how will it be used? 11. Make sure your client puts your testimonial on their letterhead. 12. Ask them not to date it so it doesn’t become out … Continue reading
Asking for Recommendations – tips 6-10
Consider what a testimonial is used for.. it tells other people why they should use a product or service – so make it relevant to the people who are going to read it… 6. How easy is it to do … Continue reading
Asking for Recommendations – tips 1-5
It’s always good to get recommendations or a good testimonial; the easiest way on LinkedIn is to recommend someone yourself – they will then have the opportunity to recommend you back. Sometimes it’s difficult to know what to ask for/give … Continue reading
Top 5 LinkedIn Tips
Build your profile. It’s your CV available for anyone in the world to check out! Be careful who you connect with. Remember your manners. Say “thank you” if someone recommends you. Join groups. A useful way of getting … Continue reading
The Future of Networking
What does the future of networking online and offline look like? Canyou identify any trends that owner/managers should be paying attention to? “In a word – LinkedIn.” This social media tool is as close to face-to face networking as you … Continue reading
Sins of LinkedIn – Number 4 – Ignoring Applications
Ignore LinkedIn’s applications at your peril. They are there to take your profile from two dimensions to three. The basic LinkedIn profile is just a lot of text. Yes, it tells people all of the relevant information but I believe … Continue reading
Sins of LinkedIn – Number 5 – Not Asking for Recommendations
Recommendations are a clear indication that you do a good job and know what you are talking about. It’s crucial that you build then up. There’s no reason why anyone shouldn’t be able have 10 recommendations. Most people don’t get … Continue reading
Your Photo on your LinkedIn Profile
The Wrong Photo Your photo gives people a few clues to you and your personality so it’s vital that you get it right. On a professional site like LinkedIn it is important to present a professional front, so please, no … Continue reading


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