How to gain lots more new business using LinkedIn

• act and not react in this new business climate
• approach warm leads and avoid cold-calling
• gain more business opportunities at virtually no cost
• become a comfortable, pro-active online business developer
• ensure satisfied clients will introduce you to their contacts in an organised and carefully targeted manner
• encourage colleagues to create more cross-selling opportunities
• be involved in modern up-to-date business development techniques

This session is for those who use the basic functions but feel they need to get into the ‘nooks and crannies of LinkedIn. It is also intended for people in the marketing and communications departments of firms and companies.

• Saving substantial recruitment costs
• Raise your profile using the status box
• Recommendations strategy
• Using Linkedin effectively to broker important introductions
• More powerful aspects of your profile
• Understanding your home page
• Search for references
• Exporting your contacts
• Increasing visibility on your website and emails
• Detailed understanding of the advanced search button
• Getting the best from your company profile
• Researching other company profiles
• Understanding the power of groups
• Setting up your own group
• Revealing many applications
• Events; polls; company buzz; Signal
• Premium Account- should you have one?
• Creating your personal (and company strategy where relevant) action plan

At the end of the training you will understand the important uses of Linkedin and be fully conversant with all it’s many advanced features. This will lead to you to raising your own and your business’s profile to ensure, in the longer run, you create more business.

Not ready for the advanced course yet? See our LinkedIn for beginners course.