How to understand and get a head start with LinkedIn

A beginner’s workshop

When LinkedIn is used in combination with face-to face networking it will really help gain new business and raise your own and therefore your business’s profile.
This workshop is for people who have decided to join LinkedIn but know nothing about it or for those who are registered and have hardly started using it.

Networking is building relationships which we believe you can’t do online. BUT you can start to build a relationship online and as long as you do it in a proactive and professional manner you really can extend your network, globally if you want. At the point of penning these words Linkedin has nearly 45,000,000 registered users. Some of them will be on your target list but could be hard to get to without making a cold approach. LinkedIn makes it much easier to get to these people.

We all have our networks and we often wonder who are in our network’s network. With LinkedIn using the appropriate skills you can find this out.

LinkedIn is for your business, when you want to

  • act and not react in this new business climate
  • approach warm leads and avoid cold-calling
  • gain more business opportunities at virtually no cost
  • become a comfortable, pro-active online business developer
  • ensure satisfied clients will introduce you to their contacts in an organised and carefully targeted manner
  • encourage colleagues to create more cross-selling opportunities
  • be involved in modern up-to-date business development techniques

Topics Covered:

  • Highlighting various channels of daily communication
  • Understanding why we network both offline and online
  • Relating LinkedIn (a social network) with face-to- face networking
  • Being aware of the many benefits when using LinkedIn
  • Explaining the connectivity between the various levels of your network
  • How to build your basic profile to create your professional image
  • Be in control of your privacy using the Settings button effectively
  • Managing invitations; who should you accept invitations from?
  • Who should you link with and how to do it?
  • How to behave courteously and what are the right etiquettes when using LinkedIn
  • How to benefit from your level 1 and 2 connections
  • Managing recommendations
  • A taster to the advanced search button
  • Searching groups and companies- an introduction
  • Creating your personal action plan.

Outcome

At the end of the training you will understand the important benefits of Linkedin and be fully conversant with all it’s features. This will encourage you to start using LinkedIn in a confident manner and get the most from its’s basic features.

Don’t forget – we also run Advanced LinkedIn Training workshops for the more experienced user.

Upcoming Courses (click for more details)

You will be taken to our sister site Kintish for booking details

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“Very interesting and useful – would highly reccommend as an introduction to LinkedIn”
Nigel Moss, Partner, Hurst and Company Accountants LLP

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