It saddens me to see that ‘how to delete LinkedIn account’ and ‘how to delete LinkedIn’ are in the top five most frequently asked and searched for questions online in the UK that include the word ‘LinkedIn’ with 1,000 and 590 average monthly searches respectively, according to SEMrush.
Now I know I’m biased here; not only am I personally a huge fan of LinkedIn but I also make my living from it as a LinkedIn Trainer and, therefore naturally strongly advocate its usage. But it honestly baffles me why anyone would want to get rid of such a powerful business-to-business platform!
There are only 2 reasons that I can think of as to why people would want to delete such a valuable resource:
As we near the end of the year, many of you will be reflecting and pondering News Year’s resolutions. One of these resolutions may be to ‘de-clutter’ your digital life, unsubscribe from emails you no longer want to be bombarded with, cancel memberships to sites you never visit etc. However, I challenge you to instead make the New Year’s resolution to spend half an hour a day or so on LinkedIn.
It may appear that the people who are successful on LinkedIn spend all day on there, which you, understandably, can’t afford to do but, as I wrote in my blog post last week, if you’re smart about using LinkedIn the right way you can make your time on LinkedIn efficient as well as effective.
In order to judge if something is worth having you need to first establish why you wanted it in the first place. If your objective for having LinkedIn was to sell things then it’s no wonder you’re considering deleting it! Selling your product or services is a by-product of the relationship building and nurturing and networking and Connecting successful users do on the platform, which, overtime and after a strategic and consistent effort, generates leads and opportunities that may eventually convert into sales.
LinkedIn is about helping people find you online and establishing your reputation as an expert in your field by posting your own valuable ideas and suggestions and actively engaging with other people’s content that interests you. Share the content of others but add your own unique insights. Comment on posts and join in the debates and conversations. Encourage and motivate others my endorsing and recommending them. You’ll soon learn an abundance of new things and people will begin to trust in your knowledge and experience, thus buying into your brand and allowing your skills to speak for themselves.
As I’m an advocate for sharing insights on social spaces, especially on LinkedIn, I’ll indulge the enquiring minds posing the above questions – in the spirit of sharing information:
If you are considering deleting your LinkedIn account, I’d strongly recommend getting in touch with me. Not only do I offer LinkedIn workshops for beginners to teach people how to fully leverage the platform, I also offer LinkedIn Consultancy and Coaching and LinkedIn Profile Writing services – perfect if you have a LinkedIn profile but aren’t sure what do it with it!
To find out more about our in-house training courses, get in touch via the form below, email us on email@example.com or call us on +44 (0)7976 894353