Are you maximising your LinkedIn Summary?
When we view someone’s profile on LinkedIn we are strongly encouraged to click the ‘See more’ link which is displayed prominently after the first three lines of that someone’s Summary section (making those first three lines all the more crucial). If our profile is attractive enough, a visitor to it is more likely to click to ‘See more’ to find out more about us.
With very few exceptions, almost everyone I train and consult with about their LinkedIn Profile misses a golden opportunity for a visitor to your profile to get to know the real you. What is your professional ‘story’? How can you help them?
Try to answer the following questions in your Summary section:
Tell YOUR story in the 1st person. Make it personal, not salsey. Be original and don’t afraid to add spice to your Summary section and overall LinkedIn profile! (See video below!)
Focus on you, not the company you work for. Be sure to add your contact details. When you’re not at work, what might I find you getting up to? Leave a clear call to action.
People don’t visit a profile for no reason, they want to know more. No matter if it’s to work with you, for you or help make your life easier, people want to do business with people, not a faceless brand or business. Don’t miss this opportunity to give them more!
What have you found that works for you when writing your LinkedIn Summary? How do you maximise the section? Share your thoughts with me over on LinkedIn.
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