I’ve written before about LinkedIn hashtags covering topics such as, which ones are the most popular on the platform, how many I would recommend including in each post and their increasing importance.
However, I recently learned of a LinkedIn hack that may extend the reach of your content on LinkedIn and amplify your posts.
The tip centres around the use of the humble hashtag.
Rather than adding the hashtag to your post, such as #graphene for example, start the post by going to the hashtags you follow, where underneath you will find the option to ‘Start a post’. Some intelligence from my LinkedIn community suggests this is having a greater reach.
So, going back to our #graphene example, the procedure might go like this:
Search for your chosen topic hashtag in the search bar on LinkedIn:
It will appear like this:
(If it doesn’t appear like the above, you may have to click on the actual blue hashtag link to open up the ‘start post’ box underneath the hashtag).
If you aren’t already following it, do so by hitting the blue ‘Follow’ button that will be in line with the hashtag. This action will add it to the list of hashtags you follow, improving the algorithmic chance of receiving more of the content you want to see in your feed.
As you can see, the list of hashtags I follow on LinkedIn (see image to the right) is growing!
To find out more about how you can improve the content in your LinkedIn feed, click here.
When wishing to write a post, think of the leading keyword, find the hashtag and start a post from underneath, as shown above.
To find out more about our in-house training courses, get in touch via the form below, email us on firstname.lastname@example.org or call us on +44 (0)7976 894353