Marketing has become more automated. And in many ways I am guilty of it too.
I cut corners to save time in developing relationships.
Successful marketing, I am told, is achieved by tools and bots that automate the process of engagement.
BUT: In my heart I know I will never establish a genuine relationship, particularly in a business to business environment, by being a machine. Genuine relationships are built on:
Know – Like – Trust
I believe that successful marketing finds the knife edge of the split between the two approaches.
To find out more about our in-house training courses, get in touch via the form below, email us on firstname.lastname@example.org or call us on +44 (0)7976 894353