There are many things you can do to improve your return on investment when using LinkedIn. However, none can be as effective as having a professional profile for when people view you. Here are ten tips to get your profile into top shape.

#1 Profile Picture

Your profile picture is often the first thing someone will see when they visit your profile. Don’t let the opportunity be lost to make a great first impression.

#2 Headline

Use your headline to ‘tell your story’. Let your visitors know how you can help them. Get the important keywords in there. Make the best use of the 120 characters available.

#3 Location

Think not where you live or where your office is based. Think about where you wish to be found when your prospect customers come looking for you. Advanced tip: If you want to say ‘United Kingdom’ – simply add ‘UK’ into the postcode (ZIP) field.

#4 Contact Details

Make sure your details are up to date. What is your preferred email address? What is your preferred telephone contact number? As a first degree connection, make yourself fully contactable, on all channels.

#5 Your LinkedIn URL

Personalise your LinkedIn ‘url’, your LinkedIn ‘name’. This looks neat and tidy. Advanced tip: Add this url on your business card and email signature.

#6 Summary

This is the place to tell us about YOU, not the company you work for. Write it in the 1st person. Tell your story. Why should I make you a connection? What have you to offer? Make the sentences short and to the point. Ensure the keywords are in the body copy that you wish to be found for. Add enhanced media, images, videos, presentations etc. Advanced tip: Add your contact details here too so that anyone can reach out to you without the need to be connected on LinkedIn at all!

#7 Experience

This section isn’t your CV online, but it does help someone understand your life’s journey to this point. State not what you did, but what you achieved. Make sure all old positions are spoken about in the past tense. Don’t leave gaps. Build trust. Advanced tip: Don’t add months to the dates. This looks clean and tidy and gives you some flexibility on timings.

#8 Education

Make sure to add your relevant details. Put them here only, not along side your name! Adding extra data into the name field makes you harder to find.

#9 Skills

Make sure you have control of your Skills and don’t let LinkedIn and your connections prioritize them for you. The top three are now the most important. Drag and drop them into position and put all 50 of them in the order that tells your story.

#10 Recommendations

Nothing speaks louder than a personal recommendation. Make sure you have some against your most recent job roles. Ask for them if necessary from your trusted colleagues about your best endeavours in the past.

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