I’m going to tell you the ONE thing to do today that will improve your LinkedIn profile by a country mile:
And it will take you 5 minutes.
Improve Your Headline.
Along with your name, the headline text that sits beneath it, travels all around LinkedIn in everything you do, be it to connect, chat in groups and when you publish content.
And there’s more. When people search for you on Google, the same text will appear – giving you a fantastic opportunity to be clear about who you are and what you do.
So, what should we be saying about ourselves – how should we frame our personal profile?
This is the one place you have just 120 characters to tell your story. Don’t just use it to say what you are, but to say what you can do. Think ‘Features & Benefits’.
I enjoy networking and presenting about networking and in almost every session I take the answer to a question I receive about what do you goes something like this…
“I’m an accountant”. Now I have to tell you, that could be a conversation stopper. Wouldn’t it be better to have said:
“I make people’s hard-earned money go further by managing their financial affairs to maximum effect”. I don’t know about you, but my next question, totally engaged, is “Tell me more, I’d like to know how you achieve that….” …and so a relationship begins.
The same goes for your LinkedIn headline. It’s not just about having your job title and company name (although those may well be relevant), be creative about the language you use to tell people what you can do for them. Be sure to use keywords that are critical to you and that people might use to search for your product or service.
Expert #Tip1: There can be situations where you want to change the headline for a project or piece of work you are working on. Don’t be afraid to change your headline on a regular basis. Make a diary note to check it out in three months time. My bet is you will find an even better way of saying what you do.
Expert #Tip2: If you are looking for a new job – DON’T put this in your headline. Add words instead that define the job role you are seeking, those that people are likely to search for when looking for your skills.
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