Top LinkedIn statistics for B2B marketers, LinkedIn Statistics

B2B audiences are on LinkedIn.

With 300m+ users worldwide, 15m+ of which are in the UK, it’s by far the best place to find decision-makers. To demonstrate further why we believe LinkedIn is the most effective social media tool for supporting marketing goals across all stages of the sales engagement funnel, here’s our top five LinkedIn statistics for B2B marketers:

  1. B2B marketers use, on average, six different social networking platforms, with LinkedIn the most popular (91%) (Source: Media Bistro)
  2. LinkedIn is the only platform the majority (62%) of B2B marketers consider to be effective; second place is Twitter (50%) (Source: Content Marketing Institute)
  3. 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. (Source: Social Media Today)
  4. 77% of B2B marketers have acquired customers via LinkedIn (Source: B2B Marketing Magazine)
  5. LinkedIn is responsible for 64% of social visits to corporate websites (Source: Econsultancy)

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