In a world dominated by digital communications and a global pandemic reducing travel and face-to-face meetings, creating new relationships to generate sales on LinkedIn is becoming a skill which cannot be ignored. Some call it Social Selling.
If you are asking yourself any of these questions, then read on. It might just be the most beneficial thing you have done in a long while!
For over six years I have provided LinkedIn courses and training full-time across all industry sectors including education. Before that whilst running a technology marketing company, I was using LinkedIn very successfully with great results. Consequently, I differentiate my offering by being not just a trainer, but an experienced LinkedIn practitioner, using LinkedIn for lead generation, personal brand improvement, marketing and business development.
Through LinkedIn courses, training and consultancy, I provide in-depth insight into how best to achieve your strategic business objectives. I have worked both in the UK and internationally with an extensive list of corporate organisations, professional service firms, institutes, educational establishments, charities and the UK Central Government.
Every client I have ever worked with has reported improved results following my LinkedIn courses and support.
For many, it has literally changed their lives.
I have also held public LinkedIn training bootcamps every month which have attracted over 1,250 attendees in the last 6 years. If I add my speaker events to the list, I have probably spoken, in person, to in excess of 50,000 people about the benefits of LinkedIn. My digital reach has almost certainly been to hundreds of thousands of people, eager to learn more about LinkedIn.
If you are like the rest of my clients, you will require a LinkedIn training solution that helps you and your business become more successful in your connection strategy on LinkedIn.
If this matches your experience, then I have the answer.
But let me explain just a little more what I have experienced over the last decade.
Left to your own devices, however well-intentioned you may be, the day-to-day priorities of business-as-usual will drag you away from actioning what you know you should be doing on LinkedIn to make it successful.
Unlike other LinkedIn courses, this proposal suggests a more supportive approach to creating success on LinkedIn.
I have determined that training on LinkedIn comprises twelve steps:
My LinkedIn training solution takes you through each of these twelve stages in seven online meetings of between 60 and 90 minutes. Tasks will be required of each attendee before and after each meeting. I call it homework! Some time will need to be allocated by you to complete assessments, worksheets and watch explanatory videos between each session.
The pace of the Virtual LinkedIn course can be determined by you but would typically take place over seven weeks. At the end of this period you will have:
“A complete strategy to maximise your understanding of how to use LinkedIn to generate sales.
You will have optimised YOUR LinkedIn profile to attract the right audience”
Please note: there may be some additional costs to the above, such as some upgrades to LinkedIn account(s).
The Virtual LinkedIn Training outlined above is based on you taking the initiative to do the work required, guided by me.
You will be responsible for creating content, connecting with the targeted prospects and engaging on LinkedIn.
Please note: Success cannot come from being inactive. Yes, you will have completely upgraded your individual LinkedIn Profiles, which is valuable in itself, but to truly make this strategy work you must be able to commit to the time necessary to make it work for you. This will be a minimum of 15-25 minutes per working day plus an additional hour a week planning content, seeking new Connections, answering questions and generally engaging on the platform.
If you can’t commit to this, then please consider if this solution is right for you.
To supplement the above, I have seven more options to assist you further on this journey going above and beyond the usual LinkedIn courses you see, which are:
These can be booked at the same time as the original proposal or added at a later date.
Providing a Connection Outreach Service to Target Your Designated List of Top Prospects
Choosing a single industry sector and target audience, I will reach out to perform the Connection strategy for you, attempting to Connect with the target customers I have identified.
I will take the on-line communication with a prospect as far as possible or until the point of a conversation with you.
Price £1,500 plus £500 set-up fee (+ VAT)
This period would normally follow on directly from the seven-week training period.
*I would expect to create a highly valuable list of new Connections which will be the focus of our engagement within one month. If I am required to build a larger list of prospects, in additional verticals, then the monthly charge of £1,500 + VAT can be continued on request.
Please note: This IS NOT automated lead generation.
The Production of Content
There will be certain content you need to create that will be critical to your success. Content creation is only touched up on in many of my LinkedIn courses, but can be taken further. I can help organise the writing of this content for you, For example:
In-depth Customer Journey Mapping
Over and above your visibility on LinkedIn, there are many other places that your customers will find you. For example:
Diving deeper than I am able in my standard LinkedIn courses, I can provide an extended consultancy to review and report on what I find, providing recommendations for change across all media touch points.
Prices from £750 - £2,950 + VAT*
*The scope of the exercise determines the price.
Specialist Boolean Training
More focussed than other generic LinkedIn courses, this option is a 1-hour length Advanced Search training session that unlocks the potential from knowing how to search effectively both on and off LinkedIn. The price includes a tip sheet.
Price £295 + VAT
The Creation of a Dedicated CRM
In some instances, where a company doesn’t have a dedicated CRM, I can help create a solution to capture ongoing leads and contacts to ensure that the relationships formed provide a long-term pipeline of opportunity and become the future assets of your business.
Prices from £950 - £3,950 + VAT*
*The scope of the exercise determines the price
Membership of LinkedInCredible
Remaining up-to-date and focussed on LinkedIn can be enhanced by joining our membership club, LinkedInCredible.
Price £50 + VAT/month
Membership of LinkedInCredible Exec Club
This is where we take matters up a notch.
Joining a ‘club’ of 12 people who meet every month for a half-day strategy workshop, sharing ideas and best practice around LinkedIn, but also more widely on the topics of sales and marketing, goes beyond standard LinkedIn courses.
Each month includes a guest speaker, providing a 45-minute expert presentation for us to learn advanced tips and strategies that will help us win business.
Future topics on the agenda will include:
Members ultimately lead the direction of topics chosen to discuss each month.
The morning session will be followed by a sit-down networking lunch. (0930 – 1330hrs)
Membership of the Exec Club will also include membership of LinkedInCredible.
Price £250 + VAT/month
To find out more about our in-house training courses, get in touch via the form below, email us on firstname.lastname@example.org or call us on +44 (0)7976 894353