Webinar: LinkedIn Training – Intermediate

Following on from the LinkedIn: An Introduction webinar I led for the Birmingham Insurance Institute on the 14th September, I’m looking forward to leading a 2-hour engaging and insightful training session aimed at people who have attended the first introductory webinar or who are already seasoned and active users of LinkedIn and are looking to get more from the platform.

The session will take a deeper dive into LinkedIn’s rules of engagement and explore how to further optimise your Profile and use helpful features on LinkedIn like Advanced Search to generate new opportunities for business growth.

Learning Outcomes:

By the end of this useful session, you will be able to show an understanding of the following:

• How to enhance and develop your LinkedIn Profile to increase your chances of being found by your target market
• Why your LinkedIn Headline is key
• Why Recommendations are so valuable
• How to boost the Skills element of your Profile for better SEO (Search Engine Optimisation) value
• How to feel confident making Connections and managing your Connection requests and invitations
• How to create content and grow its reach to generate engagement and opportunities
• How to promote your own content
• How to interact with content by others
• How to take advantage of Advance Search both on and off LinkedIn to identify targeted prospects and influencers and learn from your competitors.

Please note: This event is CII (Chartered Insurance Institute) accredited, illustrating the high standards of the session and that it meets CII member CPD scheme requirements. Two hour’s CPD can be claimed for participating in this event if it’s relevant to your learning and development needs.

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