LinkedIn is a must for lead generation and thought leadership in every sector of industry and education. In fact, I would go so far as to say I believe every business needs a winning LinkedIn company strategy. However, only a very small percentage of business professionals truly know how to make LinkedIn deliver results for them.
I have worked in every sector of business and education, from those you’d expect to find on LinkedIn such as recruitment, to charities, government departments and the retail industry. For each sector, I have worked with them to understand their goals, explain LinkedIn to them in their language and supported them to create a successful LinkedIn company strategy. I take this experience into account when delivering tailored training sessions to each sector.
Learn how I tailor my LinkedIn training in your industry sector:
Ways in which consumer audiences seek and access information is changing rapidly. Much of our communication is moving to mobile-first.
Decision-making often covers a wide range of people and disciplines and is researched increasingly online. Personal branding is rising up the stack of important things to do.
As an experienced advertising professional, you will be accustomed to the fluid and flexible nature of the industry. You will be used to how professionals have to adapt the mediums and platforms they utilise in order to meet demand.
You will also be familiar with the rising importance of LinkedIn in a world where segmenting messages to target audiences is becoming the key differentiating factor in attracting the right customer – but only if you know how. No wonder ‘how to advertise on LinkedIn’ gets, at the time of writing, an average of 140 online searches a month! Yes, there is LinkedIn advertising for agencies that can be beneficial but being clued up on the right targeting methods and confident about your relationship-building strategy can go a long way too!
LinkedIn training for the advertising sector is key to helping agencies become successful for themselves and for their clients.
My innovative and insightful LinkedIn training will empower you and your advertising agency to unlock the potential of the influential relationship-driven, business-to-business platform. My advice will allow you to amplify your key messages to those that matter and to reach untapped groups of people.
“Nigel delivered a very insightful session for our agency. He uncovered a great deal of features that we had no idea existed. We now have a responsibility to use what we have learned for our own activities and those of our B2B clients in particular. We also have a better idea of how to use LinkedIn advertising and sponsorship to communicate with our varying target audiences.”
To find out more about my advertising focused in-house LinkedIn training for advertisers, please get in touch via the form below, email me at nigel@valueexchange.co.uk or call me on 07976 894 353.
Social media has brought about a new platform on which to tell your story, but against the backdrop of a great deal of competition.
Increasingly strict data protection laws are making other forms of communication even more challenging, with new obstacles to overcome and rules to navigate. So, what’s the answer?
Being active on LinkedIn creates an opportunity to build relationships directly with your existing and potential givers. Providing real-life examples and stories of the way in which your charity changes the lives of its beneficiaries, directed through the staff and ambassadors of your organisation, is an untapped resource many charities are missing out on.
You will know as an active employee in the charities sector that aid and welfare organisations often rely on relatable stories that resonate with potential patrons. They depend on stories to inspire them to rally behind their good cause, invest in their fundraising activities and motivate them to get involved, perhaps by volunteering. Charities are often about recounting people’s real-life experiences. There is no greater platform for storytelling than interacting and sharing engaging multimedia content and articles on LinkedIn.
My easy-to-follow LinkedIn training for charities will enable you and your organisation to benefit from LinkedIn. Transform LinkedIn into a powerful storytelling asset to appeal to those that matter.
As part of my LinkedIn training for charities, I continue to work with a number of varied organisations to develop strategies to enhance their use of the LinkedIn platform. This helps them generate brand awareness and ultimately improving donations.
By connecting with the right people on LinkedIn and growing your contact base, you’re one step closer to helping your charitable organisation reach its goals and make its noble vision a solid reality.
“Nigel was most generous in his help to guide us to understand how improved engagement could help us with our fund-raising efforts. I have to say, I was quite sceptical of this method of connecting with our potential customers, but following Nigel’s training, I am a convert. We are now winning new subscribers, entirely through LinkedIn connections. It’s simply unbelievable what has happened.”
To find out more about my in-house LinkedIn training for charities and non-profits, please get in touch via the form below, email me at nigel@valueexchange.co.uk or call me on 07976 894 353.
Limited by budget and niche skills, finding new opportunities, beyond referrals, can be very challenging. Often working on their own, or in small groups, consultants rarely have the time to dedicate to the marketing of their services. Let alone the time to manage social media outreach!
Many consultants, like you, might be vaguely aware of the untapped potential social media networks can bring to their businesses. However, you will not have the time and resources to make it happen.
All evidence would suggest that LinkedIn is the place to share engaging and thought-provoking content that demonstrates the forward-thinking thought leadership qualities that consultants have in their specialist space. LinkedIn grants consultants like you the opportunity to network with like-minded individuals. It also provides the chance to reach people who are, as yet, unknown to you but might potentially be interested in the consultancy services you have to offer.
Being a business-to-business-focused platform means LinkedIn can facilitate an easy and cost-effective way to elevate you and your services to new heights, but only if you know how.
Through my insightful and innovative LinkedIn training for consultants, I work with professionals to define segmented types of customer prospects with whom they want to build meaningful relationships. LinkedIn, if used correctly, can be an invaluable tool in sourcing prospective clients who may very well sit outside your existing connected network. Prospects you will not want to miss.
“I knew I was letting myself down in my marketing effort, but simply didn’t know where to start. My website was never up-to-date, in fact my whole personal brand was a nightmare. Only those that knew me were aware of my value and potential…I engaged Nigel to walk me through the process in a way that I could comprehend.
“I have to say the outcomes have been simply astonishing. Within two weeks of getting engaged on LinkedIn I won a new piece of business exactly in my specialist space. I am still not quite sure how he did it, but Nigel guided me through to a really successful outcome. I cannot recommend him highly enough.”
To find out more about my in-house training courses for consultants, please get in touch via the form below, email me at nigel@valueexchange.co.uk or call me on 07976 894 353.
Finding attendees can be a long and arduous process in a world where everyone’s attention is being sought every moment of every day via advertising in all its forms. LinkedIn can be an immensely valuable tool in the process of finding, communicating and engaging with an appropriate audience for an event. There is now also the LinkedIn events feature to list your event, which then features under the ‘event’ search filter.
Did you know that as many as a third of event attendees can be generated through a LinkedIn company strategy of connecting with the right audience through LinkedIn? Through utilising LinkedIn’s reach, you can leverage features such as LinkedIn events, groups, private direct messaging and the ability to ‘tag’ a person’s profile in your posts so they receive a notification about your event-related post. These all allow you to reach like-minded and interested people.
LinkedIn provides the perfect way for you to create enthusiasm for your event by publishing engaging content to gradually build excitement among potential attendees. However, being a popular business-to-business platform for professionals, it also enables you to position yourself as a prominent go-to person for events associated with the sector that you work in.
My LinkedIn training for event companies goes way beyond helping you find the perfect LinkedIn headlines for event planners like yourself. It helps you supercharge LinkedIn events and strengthen your connection strategy so ultimately you gain more sign-ups!
Being at the forefront of people’s minds when they think about which events to attend in your industry will stand you in good stead for sending out effective messages to your listening LinkedIn community about other business services outside events that you wish to promote in the future.
“I engaged Nigel to help me get a new event off the ground. We sorted our profiles out (even though I thought they were good, they clearly weren’t fit for purpose!) and learned how to reach out to our desired audience.
“At that first event we had 850 attendees and 37% of those came from LinkedIn communication. That says it all. Nigel gets down to the nitty-gritty of the detail. We have not found this easy. If it was, everyone would be doing it. But we do now have a process that delivers results. We are now managing three new events and part of our success is our ability to generate interest through LinkedIn.”
To find out more about my in-house LinkedIn training for event planners and managers, please get in touch via the form below, email me at nigel@valueexchange.co.uk or call me on 07976 894 353.
Reaching out to customers can be a daunting prospect. This is especially the case as the cost of getting it wrong can seem so high. How do you find customers of high net worth with whom you wish to build long-term relationships, whilst avoiding the pitfalls of badly managed social media channels?
LinkedIn boasts a wealth of benefits for professionals like yourself who work in the finance sector, not least being an invaluable resource for sourcing the right contacts. From posting interesting articles in LinkedIn groups associated with finance to interacting with prospective clients’ content. You can position yourself as the trustworthy finance expert that you are via this powerful business-to-business platform.
LinkedIn is not about direct sales. It is about communication and engagement. Using my experience, skills and knowledge, I coach you in the unique ways to strike a memorable chord with potential clients and develop beneficial relationships for the future.
Via my innovative LinkedIn training for finance professionals, I work with accountants, financial advisers, private equity companies, banks and more to seek powerful ways to engage with your target audiences. Ignoring LinkedIn is no longer an option. The platform is a bounty of opportunities you cannot afford to miss.
“I have to admit, I was somewhat scared about the thought of going public on LinkedIn. My team were so far under the radar, we were invisible. People kept telling me we were missing a trick, but I frankly had no idea where to start. My company engaged Nigel to walk us through the process, from being absolute novices.
“In a space of only six months, we have become a credible organisation online and are generating new enquiries every week as a consequence of our combined effort on LinkedIn. I still wouldn’t say we are ‘naturals’ at this, but we are really motivated by our results to get better as time goes by.”
To find out more about my in-house LinkedIn training for finance professionals, please get in touch via the form below, email me at nigel@valueexchange.co.uk or call me on 07976 894 353.
I have worked with senior managers to understand the complexity of audiences and how we can leverage LinkedIn to offer an alternative source of communication with those often hard to find segments. LinkedIn is also a powerful research tool, often underutilised by government departments. I often find departments lacking in an effective national government services LinkedIn strategy.
If you work in or have links with government departments, you will recognise the need to find an effective way to communicate efficiently with a wide cross-section of society. This includes reaching people operating in all types of businesses, trades and industries. Different information about various laws, industry news, changes in regulation and guidelines need to be delivered to people in various professions. An ideal way to do this is through LinkedIn.
With LinkedIn being a readily available and approachable platform accessible on all devices, there are not many segments of the public you cannot advise, instruct, inform or help. People look to government departments as a reliable and knowledgeable source of official guidance and authority. LinkedIn can help you be just that, paving the way for you to influence and have an important and positive impact on those you wish to target. This is why the role of LinkedIn government relations in reaching all sections of society can’t be underestimated.
I dig deep to find the methods and approaches to distil information, remain within data protection guidelines and find new ways to reach out to target audiences. My innovative and insightful LinkedIn training for government departments is accessible and easy to understand.
My educational sessions make LinkedIn seem less daunting. The training I offer can truly open up the government digital service on LinkedIn. You will leave with an actionable plan that will feed into the national government services LinkedIn strategy, improving overall communications and cohesion. I help those in governmental and local authority roles navigate the platform’s clever features and capitalise on its untold benefits for communicating messages to the right people.
“As a government department, our roles and responsibilities are changing rapidly. Our communications with our customers are moving online at a pace we have never experienced before. LinkedIn was emerging as a new channel of importance, especially amongst the business community.
“We sought Nigel’s expert help and guidance to help us develop a strategy to maximise the use of the channel. But we got more than that. He opened our eyes to a whole new opportunity to engage and communicate with very targeted audiences. We hadn’t appreciated quite what new opportunities were available until we consulted with Nigel on the topic.
“I highly recommend Nigel as an independent voice, bringing a great deal of experience and expertise into the mix.”
To find out more about my in-house training courses for your government department, please get in touch via the form below, email me at nigel@valueexchange.co.uk or call me on 07976 894353.
Social media is often high on the list as a powerful avenue for institutions of all types to communicate important information to all members efficiently and accessibly.
With an impressive 740 million plus members, LinkedIn offers unlimited potential for institutes and the business world alike to connect, communicate and create content aimed at the right people – potential that often goes unrecognised, unused and undervalued.
People of all interests and professions are constantly waking up to the numerous benefits of LinkedIn and joining the social media platform’s influential and thought-leading community. LinkedIn is the ideal way to get a message across to members. It is free to use at a basic level and accessible on mobile devices, available while members are on the go. There is less chance of members missing the message when LinkedIn is used to communicate it.
I am often selected to speak at institutes’ conferences and events. Additionally, I provide guided hands-on workshops to enable their members to leverage the benefits of LinkedIn to improve their personal brands and company products and services to clients. LinkedIn provides a stage from which members can showcase their services and skills to make their mark. The LinkedIn organisation training I offer demystifies the platform and shows you how!
LinkedIn has the highest level of interest when members are asked what subject they seek development and training on. Have you provided this education yet in your institute training program?
“I have engaged Nigel several times to provide social media education to our membership. His events have attracted our greatest attendances across all our events. Nigel is highly professional but delivers messages we need to hear to challenge the status quo. I highly recommend him as an engaging and entertaining trainer and speaker.”
To find out more about my in-house training courses for your institute, please get in touch via the form below, email me at nigel@valueexchange.co.uk or call me on 07976 894353.
Businesses that are growing typically have a strong and thriving digital presence. Being left behind in today’s world of social media communication is not an option. Doing so leaves potential clients untouched and a plethora of possible business opportunities untapped.
I work with many practices and bodies, including the Chartered Insurance Institute, all around the country to raise the awareness of the value that only being active on LinkedIn can create. You can make a positive and lasting impression on existing and potential clients. This can be through imparting knowledge via publishing articles or videos on LinkedIn or engaging in discussions with helpful tips.
Prospective clients can pop up from many places, sometimes in the most unexpected areas of your life. That is why it always pays to have ‘feelers’ out on LinkedIn and be positioned as a forward-thinking thought leader on the platform. Become the people’s ‘go-to’ person for insurance advice and guidance. To help your colleagues or employees do so, make LinkedIn part of your commercial insurance training offering.
Contrary to popular belief, LinkedIn is not about gaining direct sales. The first thing I would demonstrate if my LinkedIn training was part of your insurance agent training would be that its value revolves around developing healthy relationships with people. These relationships can blossom into a sale later when the prospective customer is ready to buy. My insightful LinkedIn training for the insurance sector goes beyond telling you what the perfect LinkedIn Summary for insurance agents comprises of. It helps you develop and improve your LinkedIn relationships with those that matter.
As traditional sales strategies fragment and the creative industries grow, clients typically research options online. Will you be found when they seek your support?
“Nigel delivered a first-rate training session for our business. We had a range of LinkedIn users in the room, from self-confessed novices to people who had a great profile but were not getting results from LinkedIn. We all learned a great deal.
“Nigel challenged our mis-held belief that LinkedIn was a place to make a sale. It clearly isn’t. Now we have a strategy to develop relationships, not sales.”
To find out more about my in-house LinkedIn training for insurance providers, please get in touch via the form below, email me at nigel@valueexchange.co.uk or call me on 07976 894 353.
However, the growth of social media selling now has a much greater impact on professional connections than ever before and cannot be ignored or half-heartedly used. The key is to utilise it correctly, tailoring your activity on social media to your profession.
I work with practices, often spanning a number of jurisdictions, to define a safe and successful strategy to use LinkedIn to develop thought leadership and augment existing marketing efforts.
Your personal brand is now vastly important online, as well as in your profession. You have a responsibility to represent yourself and your practice professionally. It is often people’s first port of call when seeking legal advice. Legal professionals, like yourself, can represent themselves in a number of different ways. These methods include sharing your valuable knowledge and insight in whatever field of law you practice.
My LinkedIn for lawyers and other legal professionals training ensures that you stand out as a knowledgeable legal expert. In fact, my LinkedIn marketing for lawyers training enables you to devise a safe and effective LinkedIn strategy for your entire practice.
Whilst the referral network will still maintain a steady flow of business, prospective clients are finding new ways to find the best service and support. Will you be found where and when they are looking?
“I was dragged kicking and screaming into putting social media onto my agenda…Nigel presented to our practice at a very high level and won us over…I didn’t have a profile picture, my LinkedIn profile told people nothing of my specialist services. We are now proud of our social profile and while we rarely win new business directly through our engagement, we know through website visitor tracking just how much our LinkedIn activity drives enquiries.
“We [asked] Nigel to undertake some research…His ability to search and select potential opportunities was excellent. We now have a very good understanding of our target customers…and have a strategy to build a relationship with them.”
To find out more about my in-house LinkedIn training for legal professionals, please get in touch via the form below, email me at nigel@valueexchange.co.uk or call me on 07976 894 353.
The perception of many people is that LinkedIn is the place you go when looking for a new job or that LinkedIn is somehow an online CV. This could not be further from the truth. Recruiters tend to take the shortest cut to build a large audience of prospective candidates. However, they do this without thinking through the strategy that will genuinely engage with that person to build a lasting relationship.
LinkedIn is not about gaining direct sales or quick results. It is a platform which, when used intelligently, enables relationships to be created and nurtured which may lead to appointments later. It’s about conversation, perhaps in LinkedIn groups, publishing insightful articles, sending enticing messages and interacting with content. Don’t expect immediate conversions (although you can be sometimes lucky).
What this means for recruiters like you is that using this powerful network correctly can make the difference between finding a long-lasting and successful candidate and one you might regret hiring.
I provide tailored workshops offering help to ambitious and forward-thinking recruitment consultants who wish to improve their outcomes by building a genuine connection with both long and short-term hires. And I take this further. The world of search is becoming increasingly important in almost every busy professionals’ life but never more so important than in that of a recruiter.
I have developed a specific and innovative course to train recruiters like you in enhanced search techniques which help you pinpoint difficult to find talent in ways I can guarantee you might never have explored. This makes my LinkedIn training for recruiters unlike other LinkedIn training courses for recruiters you may have seen.
If you are a recruiter doing ‘business as normal’, it may very well be the time to reconsider your approach and revolutionise the way you recruit.
“I engaged Nigel to train our international team of HR heads. I felt we needed an advanced session on some of the benefits of using LinkedIn.
“We got such a lot from the session and Nigel illustrated a new way to engage with our senior hires. He also revealed a deep knowledge of search, which now helps us find candidates who are harder to find.”
To find out more about my in-house LinkedIn training for recuiters, please get in touch via the form below, email me at nigel@valueexchange.co.uk or call me on 07976 894 353.
I have worked with brands to improve the knowledge of goods and services inside segmented audiences for whom their product is the most likely fit. Marketing departments typically fail to see the value of the LinkedIn platform and underutilise it when considering the direction of their LinkedIn company strategy.
Sales have always been about having relevant conversations with the right people. With the advent of social media and the rise of LinkedIn use the way in which we have these conversations has changed. LinkedIn is primarily relationship-driven. People should be seen as people, not leads to be converted into sales. People now place a higher value on personal marketing and engagement and are much more likely to respond in the way you want if you interact with them one-to-one.
LinkedIn can be daunting to those who are unfamiliar with it. Some people have been known to set up a profile on LinkedIn just to follow the trend and then forget about it. This means potential business and meaningful relationships are being lost.
I work with brand ambassadors, buyers and marketing departments to improve their knowledge of LinkedIn and to creatively increase the targeting of their message to the relevant prospective customers. My LinkedIn training goes beyond providing LinkedIn headline examples for retail workers or case studies of LinkedIn Summary examples for retail managers. My innovative and insightful LinkedIn training for the retail sector provides golden gems of LinkedIn knowledge for brand ambassadors and marketers like you to put into action within your own businesses.
Potential clients could be searching for a retailer like you and the products you offer on LinkedIn right now. Don’t let them pass you by.
“I hadn’t quite appreciated how LinkedIn could form part of our marketing strategy. In particular how our client-facing staff could become valuable ambassadors for the business.”
To find out more about my LinkedIn training for retailers, please get in touch via the form below, email me at nigel@valueexchange.co.uk or call me on 07976 894 353.
They are affected in many ways, from marketing their services to prospective students to the additional challenge of training students in order to make them work ready. Professors and academics also struggle to keep up with the latest social media developments and the benefits that can come about by being active on the appropriate platforms.
LinkedIn themselves are encouraging students to obtain a professional profile on LinkedIn at an earlier age. This in itself shows the benefits of LinkedIn for students. However, not doing this in a professional manner can do more harm than good if a Facebook-type approach is taken. In fact, at the time of writing, ‘how to use LinkedIn for students’ gets 50 average monthly online searches. This demonstrates the need for guidance when it comes to students marketing themselves online.
Although the multifaceted platform is much more than a mere online CV and job searching tool, it can be a powerful resource for graduates starting out in the world of work.
The professional online network can often be the first port of call for potential employers doing background checks on candidates. A LinkedIn profile can serve as the main professional representation of university leavers online. From showcasing their achievements via projects, links to qualifications they hold and multimedia content, to displaying recommendations and endorsements of their unique skills from trustworthy people who have first-hand experience working with them. However, LinkedIn can only represent them in the best possible light if all their information is optimised and exhibited in the right manner.
All universities want the best for their students and alumni. Assisting them in being active and successful LinkedIn members stands them in unbelievably good stead when they hit the job search market. It also paves the way for higher employment stats and thriving careers.
I work with many departments throughout a number of universities to educate various audiences on the benefits of LinkedIn. Training on LinkedIn for students can give them a much-needed head start. It is said that new skills have a shelf-life of only five years. Are you providing the tools and knowledge to keep yourselves up-to-date?
“As a department, we were so far behind with our understanding of the benefits LinkedIn could bring. As academics, LinkedIn was never considered a priority. Before advising our students, we had to bring ourselves up-to-date.
“Nigel adapted his approach as we changed the emphasis of what we needed to know. I highly recommend him to be your consultant on all matters related to social selling and awareness.”
To find out more about my in-house LinkedIn training for universities, please get in touch via the form below, email me at nigel@valueexchange.co.uk or call me on 07976 894 353.
To find out more about our in-house training courses, get in touch via the form below, email us on nigel@valueexchange.co.uk or call us on +44 (0)7976 894353
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