Insurance professionals are quickly beginning to appreciate the power of professional branding online.
Businesses that are growing typically have a strong and thriving digital presence. Being left behind in today’s world of social media communication is not an option. Doing so leaves potential clients untouched and a plethora of possible business opportunities untapped.
I work with many practices and bodies, including the Chartered Insurance Institute, all around the country to raise the awareness of the value that only being active on LinkedIn can create. Whether it is through imparting your knowledge through publishing articles or videos on LinkedIn or engaging in discussions with helpful tips, you can make a positive and lasting impression on existing and potential clients.
Prospective clients can pop up from many places, sometimes in the most unexpected areas of your life. That is why it always pays to have ‘feelers’ out on LinkedIn and be positioned as a knowledgeable and forward-thinking thought leader and influencer on the platform. Become the people’s ‘go-to’ person for insurance advice and guidance.
Contrary to popular belief, LinkedIn is not about gaining direct sales. Its value revolves around developing and nurturing healthy relationships with people that may blossom into a sale later down the line when the prospective customer is ready to buy. My insightful and innovative LinkedIn training for the insurance sector helps you develop and improve your LinkedIn relationships with those that matter.
As traditional sales strategies fragment and the creative industries grow, clients typically research options online. Will you be found when they seek your support?
“Nigel delivered a first-rate training session for our business. We had a range of LinkedIn users in the room, from self-confessed novices to people who had a great profile but were not getting results from LinkedIn. We all learned a great deal.
“Nigel challenged our mis-held belief that LinkedIn was a place to make a sale. It clearly isn’t. Now we have a strategy to develop relationships, not sales.”
To find out more about my in-house LinkedIn training for insurance providers, please get in touch via the form below, email me at email@example.com or call me on 07976 894 353.