Author

Nigel Cliffe Icon

Nigel Cliffe

Principal Consultant

How My LinkedIn Training Sessions are Tailored to YOUR Industry

14th January 2019

LinkedIn isn’t hot news. The platform isn’t a change nor is it a revolution in digital marketing, sales or business development. However, many professionals across the board DO need to change the way they use LinkedIn, as many still fail to leverage it to its full potential. LinkedIn should play a vital role in the […]

What Demonstrates ‘Depth of Knowledge’​ on LinkedIn?

8th January 2019

The first stage to engaging effectively on LinkedIn is by attracting the attention of others. Easy to say, but how do you go about doing this? Look at this way, it is not simply about appearances: regardless of your profile (and your profile picture), what will attract others to you on LinkedIn is what you […]

Why Investing in My LinkedIn Workshop is the Right Choice

3rd January 2019

A new year doesn’t have to mean a new you; perhaps you liked the 2018 you! However, a new year is a natural time to reflect on what you could have done better or more of during the previous year and what positive changes you could make for the year ahead. Professionally, being more active […]

How to Conquer the Decline of the LinkedIn Post

27th December 2018

Is producing content on LinkedIn likely to be a strategy in decline? This is pretty much what SEO expert and founder of Sparktoro, Rand Fishkin is saying in his very thoughtful post. Acknowledging that data on whether blogs themselves are still widely read and subscribed to is hard to come by, Rand shares his gut […]

Why It Pays to Surround Yourself with Positive People

17th December 2018

What Surrounding Yourself with Positive People Can Help You Achieve It’s often only when we stop and take a breath at this time of year as the it draws to a close that we actually reflect on how much we’ve achieved, both professionally and personally. For me it’s been a heck of a couple of […]

How to Delete A LinkedIn Account – But Why Would You?!

10th December 2018

It saddens me to see that ‘how to delete LinkedIn account’ and ‘how to delete LinkedIn’ are in the top five most frequently asked and searched for questions online in the UK that include the word ‘LinkedIn’ with 1,000 and 590 average monthly searches respectively, according to SEMrush. WHY is this the case?! Now I […]

How to Use LinkedIn

5th December 2018

After seeing a few posts in my LinkedIn newsfeed recently my interest was sparked and they got me wondering: Do people actually know what to ‘do’ on LinkedIn? So, I dug a little deeper. Amazingly, ‘how to use LinkedIn?’, ‘how does LinkedIn work?’ and ‘what is LinkedIn used for?’ attracts 1,000, 480 and 260 online […]

Why Your LinkedIn Profile Should Be Your TripAdvisor Equivalent

26th November 2018

Is your LinkedIn Profile your TripAdvisor equivalent? It should be! When it comes to me choosing a place to stay or eat, for example when I’m out and about leading LinkedIn Training sessions, I will always check out TripAdvisor. I want to know the rating, see some photos and hear what people before me have […]

Is LinkedIn the Perfect Platform for Social Selling?

23rd November 2018

Long before the arrival of social media, successful sales depended on building relationships. The big difference now is that we now have more, and better, opportunities to build relationships – remotely. Heck, back in 2009 I set-up a business in the US with someone I’d never met in person, having only ever met them on […]

LinkedIn Company Pages…It’s a No from Me

21st November 2018

I spend a lot of time educating people and sharing insights about how they can leverage their own LinkedIn Profiles to help build their professional brand, showcase their knowledge and engage strategically with their ideal audience. What I don’t focus much on are LinkedIn Company Pages the reasons, for which I shall reveal below. Last […]

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To find out more about our in-house training courses, get in touch via the form below, email us on nigel@valueexchange.co.uk or call us on +44 (0)7976 894353