You may have been ‘winning’ at LinkedIn a year or so ago, with your posts generating lots of engagement and comments and the right people making contact with you. But perhaps you’ve noticed engagement on your LinkedIn content has dried up and you’ve considered branching out into new mediums, like video? If this sounds like you, chances are you’re wondering what the right answer is to the question ‘How to Make a Video for LinkedIn?’
The truth is, there’s no major right and wrong answer to how to make a video for LinkedIn. For many people, the biggest challenge to overcome is pressing record on the camera, not freezing when filming and then having the confidence to actually upload it to LinkedIn. Video puts you in the spotlight like no other medium. People can see and hear you! That’s a scary prospect. However, video helps convey your personality to your Followers, adding that personal touch that lends itself so well on social media. It is also more engaging and appeals to visual and audio learners as well as those who just like to read your posts.
Other obstacles include thinking of ideas about what subjects to publish videos on. My advice? Start with what you know. We’re each a product of our own unique experiences, skill set, qualifications and knowledge. If even one person in your network benefits from the advice you have to offer in the field you work in, that’s a win!
We often have a perception that videos are very technical and time-consuming but that couldn’t be further from the truth. If you know how to do something and practice doing said activity, it then becomes immensely quicker. (I know I said there was no right or wrong answer to the query, how to make a video for LinkedIn, but there are definitely some nifty best-practice tips and techniques.
To this end, I’ve teamed up with Ryan Mulhern from First Frame Productions and combined my LinkedIn Training with his Smartphone Video Workshop to bring you the Ultimate LinkedIn Content & Video Masterclass, ideal for people who are already active on LinkedIn.
Thorpe Park Hotel & Spa, 1150 Century Way, Leeds, LS15 8ZB.
Thursday 25th September 2019, 8:30am (for registration, breakfast and networking) to 4pm with a break for lunch included.
To find out more about our in-house training courses, get in touch via the form below, email us on firstname.lastname@example.org or call us on +44 (0)7976 894353