LinkedIn Video Masterclass

Empowering you to create engaging videos for to improve your LinkedIn activity

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Linkedin Video Masterclass Course Introduction

Want to take your LinkedIn activity to the next level?

The “LinkedIn Video Masterclass” is brought to you by myself and skilled Video Producer, Ryan Mulhern of First Frame Productions.

We take you away from the office and ‘lock’ you in a room with a group of like-minded people to really focus on upping your LinkedIn game by strategically maximising your video production techniques (on your smartphone, no less!) and maximising your content amplification on LinkedIn.

You will be welcomed to registration by Nigel and Ryan, your friendly session leaders. You will have the opportunity to network with course attendees over coffee and breakfast from 8:30am and training will start promptly at 9.15am, finishing around 4.00pm with a coffee break in the morning and afternoon.

We will also share a delicious lunch at 12:30-1:30pm. No expense spared!

In advance of the session, Nigel will review your LinkedIn profile to tailor the advice given to take you to the next level and beyond.

What To Expect

During the day we will take you on a journey – from LinkedIn content ideas and using LinkedIn for insight gathering and lead generation to confidence-building tips for when you’re in front of the camera. We will also be covering tips and advice for how best use your smartphone for editing.

By the time you leave, you will have a clearly defined content strategy for using LinkedIn – both personally and for your business and the know-how to create compelling videos for your digital marketing campaigns.

We encourage attendee participation! There will be plenty of opportunities to ask your individual questions and to learn from others in the group. We will provide the necessary equipment for you to ‘have a go’ and provide advice for the types of equipment you might need to make your video production even more professional.

There’s a lot of information to take in during the day. In the morning we concentrate on generating engaging content on LinkedIn, and in the afternoon, we will focus on what apps and equipment to use and how to produce professional-looking videos for you to use online using your smartphone.

Our aim is for you to leave with the confidence to make LinkedIn fly for you!

Course Location

Cloth Hall Court, Quebec Street, Leeds, LS1 2HA

Cloth Hall Court is a historic landmark in Leeds and has recently been refurbished, providing a most memorable place to visit. The venue and surrounding areas will offer plenty of setting opportunities for testing out your new-found video skills! Cloth Hall Court is a one-minute walk from Leeds City Station in the heart of the city centre.

Parking nearby is plenty, but it can be expensive, so please plan ahead! For more information on the many nearby Leeds City Centre car parking options please click here.

Who Should Attend?

Directors, managers and frankly anyone in any role where the use of LinkedIn can support the achievement of corporate, business function and/or personal job role objectives.

This session is NOT suitable for LinkedIn novices and will not be covering basics like how to set up a LinkedIn profile. It’s aimed at those who already use LinkedIn regularly and confidently and are looking to improve their activity on the platform. You will want to move from being a lurker to an influencer!

If you want to get found online, produce engaging and professional video content, receive more inbound leads, develop warm sales calls and business opportunities, be recognised for your skills and achievements, this hands-on practical session is for you.

Learning Outcomes

By the end of the LinkedIn video masterclass, you will understand:

  • How to tell a story on camera
  • How to create original and interesting content on LinkedIn
  • How to create smartphone videos to showcase your products, personal vlogs, client testimonials, promotions or events
  • How to use LinkedIn for competitor monitoring and intelligence gathering
  • How to use recommended apps and equipment to edit your footage and enhance your video
  • How to use advanced search to identify decision-makers and influencers
  • How to feel relaxed and look confident on camera (it is possible we promise!)
  • How to demonstrate thought leadership via LinkedIn
  • How to create a video marketing strategy to start promoting your video straight away


For more information, or if you’d like a chat, feel free to contact Ryan or Nigel:

Email: Tel: 07729 612600

Email: Tel: 07976 894353

Feedback from Previous Course Attendees

Feedback from Some of My Previous LinkedIn Course Attendees:

“Nigel’s course was so valuable to me, I carry the hand-written notes I took on his training course with me everywhere I go, in the pocket of my suit jacket!”

“I thought the LinkedIn training session would move me from zero to hero. It was better than that. Small group, almost personal training and excellent tuition. Nigel turned it from a CV holder with contacts to a powerful and flexible marketing tool. I was scratching the surface of its potential until the training session.”

LinkedIn Bootcamp by Value Exchange is a great way to find out what you do and don’t know about LinkedIn in a friendly and enjoyable way. You can ask all the questions that have been puzzling you without embarrassment. Others will do the same!”

“I was a sceptical user of LinkedIn until the training session! The insights uncovered really changed my view of LinkedIn. Now I just have to find the time to implement them!”

“I thought I was a pretty advanced user until I attended this session. What a shock! Value Exchange uncovered many tips for everyone in the room, so many I hope I can recall them all!”

Feedback from Some of Ryan’s Previous Smartphone Video Workshop Attendees:

“I attended one of Ryan’s ‘Smartphone video training’ sessions and I highly recommend them. Ryan is extremely knowledgeable about all things video and has vast experience. It has given me the confidence to start using video for my own promotional purposes that I did not have before. Ryan’s sessions are friendly, informative and packed full of practical exercises & tips you can implement both on the day and immediately afterward. Get booked on!”