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Nigel Cliffe

Principal Consultant

How to Use LinkedIn

5th December 2018

After seeing a few posts in my LinkedIn newsfeed recently my interest was sparked and they got me wondering: Do people actually know what to ‘do’ on LinkedIn? So, I dug a little deeper. Amazingly, ‘how to use LinkedIn?’, ‘how does LinkedIn work?’ and ‘what is LinkedIn used for?’ attract 1,000, 480 and 260 online […]

Why Your LinkedIn Profile Should Be Your TripAdvisor Equivalent

26th November 2018

Is your LinkedIn Profile your TripAdvisor equivalent? It should be! When it comes to me choosing a place to stay or eat, for example when I’m out and about leading LinkedIn Training sessions, I will always check out TripAdvisor. I want to know the rating, see some photos and hear what people before me have […]

Is LinkedIn the Perfect Platform for Social Selling?

23rd November 2018

Long before the arrival of social media, successful sales depended on building relationships. The big difference now is that we now have more, and better, opportunities to build relationships – remotely. Heck, back in 2009 I set up a business in the US with someone I’d never met in person, having only ever met them […]

LinkedIn Company Pages…It’s a No from Me

21st November 2018

I spend a lot of time educating people and sharing insights about how they can leverage their own LinkedIn Profiles to help build their professional brand, showcase their knowledge and engage strategically with their ideal audience. What I don’t focus much on are LinkedIn Company Pages, the reasons for which I shall reveal below. Last […]

Which Type of LinkedIn User Are You?

12th November 2018

There are now 575 million people registered on LinkedIn. 25 million are in the UK alone. That tells me that almost all business professionals have a LinkedIn profile, but my own experience tells me that a very small proportion of them are truly engaged. In fact, I have done a straw poll at events I […]

Say Cheese! How to Make a Good LinkedIn Profile Picture

5th November 2018

“Get yourself a great LinkedIn profile head shot!” This is what I tell the countless people who attend my LinkedIn Training Workshops and Masterclasses. My own LinkedIn profile picture certainly needed improving so I decided to invest some time doing just that. To that end, I had the pleasure of enjoying a nice afternoon with […]

How to Win Business on LinkedIn – Part 2

30th October 2018

Last week I revealed that winning business on LinkedIn is often dependent on you doing two fundamental things: ensuring your LinkedIn Profile gives the right impression and engaging with others on the business-to-business platform. In last week’s blog post I shared practical tips on how your profile photo should look and the importance of your […]

How to Win Business on LinkedIn – Part 1

22nd October 2018

Common to pretty much all businesses and organisations is one problem they must solve: how to win new business? With more than 570 million users worldwide, and with over 23 million of them in the UK, LinkedIn is a platform common to most adult working people. These two points are connected, because LinkedIn has the […]

How Can I Increase the Effectiveness of My Content Marketing on LinkedIn?

15th October 2018

I get asked the question of how to make Content Marketing more effective on LinkedIn quite regularly. In fact, people ask me about it a lot. The truth is there are SO many variables. But there is a common theme you cannot escape from, and it is this: “The more importance a consumer (of your […]

What Does Your LinkedIn Headline Say About You?

8th October 2018

“You need to have that 15-second elevator pitch for when you meet somebody.” That’s a very well-known nugget of advice in the business world. In particular, it applies if you attend a networking event or business exhibition but also if you bump into a person who may be interested in your services or products in […]

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