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Nigel Cliffe

Principal Consultant

What Does Your LinkedIn Headline Say About You?

8th October 2018

“You need to have that 15-second elevator pitch for when you meet somebody.” That’s a very well-known nugget of advice in the business world. In particular, it applies if you attend a networking event or business exhibition but also if you bump into a person who may be interested in your services or products in […]

What’s the Secret Behind Successful Content Creation?

4th October 2018

How do I create engaging, helpful, valuable content? I get asked this all the time. If I knew the answer I would probably be on a beach sipping cocktails whilst sharing this! But I do know one thing. It’s not all about you – it’s about YOUR customers and THEIR interests. Start here, and you […]

Voice Search Complementing LinkedIn Strategies

27th September 2018

I think the topic of Search and more specifically, Voice Search, is so important. Are You an Avid User of Apple’s Siri, Google Assistant, Microsoft’s Cortana or Amazon’s ‘Alexa’ Echo device? A few years ago, you might have considered the idea of quizzing your mobile device for an answer to a problem or question extremely […]

Tips From My Business Network Session

20th September 2018

Last week I had the pleasure of being invited by Leeds Trinity Business Network to deliver an interactive and insightful session on how people can maximise their use of LinkedIn. The seminar was aptly named: “LinkedIn? You REALLY Don’t Know What You’re Missing!”. I say aptly as sadly; many people really don’t know what they’re […]

New Digital Shift Programme

10th September 2018

Being a LinkedIn trainer, consultant, course leader and networker I often have the privilege of meeting business owners and aspiring professionals from all sorts of backgrounds, industries, and walks of life. That’s why I’m delighted to be playing a small part in Calderdale’s new Digital Shift programme. The new and rather exciting resources initiative is […]

How Do I Maximise My LinkedIn Summary?

3rd September 2018

Are you maximising your LinkedIn Summary? When we view someone’s profile on LinkedIn we are strongly encouraged to click the ‘See more’ link which is displayed prominently after the first three lines of that someone’s Summary section (making those first three lines all the more crucial). If our profile is attractive enough, a visitor to […]

How Do I Make My LinkedIn Profile Stand Out? A Step-by-Step Guide.

28th August 2018

Do you think your LinkedIn profile ‘jumps” out to the people you want to be found by against the millions of existing profiles? Nowadays, rather than getting asked ‘How can I make my LinkedIn Profile look professional?’ or ‘How can I make my LinkedIn profile better?’ I am getting asked more and more ‘How do […]

The Importance of Personalising LinkedIn Connection Requests

20th August 2018

What is the point of a connection on LinkedIn if it isn’t likely to be followed by a conversation? We’re all familiar with that tiresome feeling that makes you groan when you come back to work after being away to find you have mountains of emails to catch up on. I have recently returned from […]

Corporate LinkedIn Training

15th August 2018

The odds are stacked against me when I say “fancy doing any ‘Corporate LinkedIn Training” to any professionals I meet at the various networking events I attend. “Corporate” conjures images of serious businessmen in dark suits carrying black briefcases crammed with dull documents that need to be read in preparation for the countless meetings said […]

The LinkedIn Profile Writing Service That Practises Active Listening

6th August 2018

“Tell us a bit about yourself”, “So what’s your story then?”, “What do you do?” The above are all statements and questions that make even the most self-assured and confident of us stammer, stutter and freeze. Not many people like talking about themselves, especially when put on the spot, nor do we like to toot […]

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