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Nigel Cliffe

Principal Consultant

What are LinkedIn’s Real Rules of Engagement?

18th February 2019

In business, as in our daily lives, there are certain conventions we follow so that we get along with other people. These are the rules of engagement we follow, or etiquette, if you like. Now, these rules vary according to the occasion, and sometimes they can be a bit tricky because they aren’t readily available […]

Why You Won’t Be One of My LinkedIn Connections

11th February 2019

Here’s why I won’t be connecting with you: You haven’t personalised your message asking me to connect. People who have sent a message with their invitation definitely get my attention first! Another technique that my Connection Carol Roberts highlighted is to accept Connection Requests from people who haven’t attached a personal message, (only if they’re […]

What Do the Search Results Say About You?

8th February 2019

Ever wondered who ‘owns’ the ‘search’ landscape? It’s Google, of course (I hear you say). You might be surprised to learn that Google is even stronger in Europe than in the United States. The UK alone drives 73 billion searches. This is, without a doubt, a monopoly situation. In fact, according to Alex Chris of […]

Changes in View Stats When Posting on LinkedIn

28th January 2019

Have your LinkedIn view stats just taken a nose-dive? A couple of connections have just asked me why their views on Posts have suddenly dropped? “Views of a post had been several hundred then dropped to just a few hundred” (for the same post). This happened to me before Christmas. I had over 5,500 of […]

Why You Should Use Boolean Operators

21st January 2019

Are you familiar with ‘Boolean Operators’? If not, you should be! Many people have heard me talk about the increasing importance of search. Both to find and be found. But the vast majority of people I train, are unfamiliar with the expression ‘boolean operator’. What Is This Boolean Operator I Speak Of? Essentially, a ‘Boolean […]

How My LinkedIn Training Sessions Are Tailored to YOUR Industry

14th January 2019

LinkedIn isn’t hot news. The platform isn’t a change nor is it a revolution in digital marketing, sales or business development. However, many professionals across the board DO need to change the way they use LinkedIn, as many still fail to leverage it to its full potential. LinkedIn should play a vital role in the […]

What Demonstrates ‘Depth of Knowledge’​ on LinkedIn?

8th January 2019

The first stage to engaging effectively on LinkedIn is by attracting the attention of others. Easy to say, but how do you go about doing this? Look at this way, it is not simply about appearances: regardless of your profile (and your profile picture), what will attract others to you on LinkedIn is what you […]

Why Investing in My LinkedIn Workshop is the Right Choice

3rd January 2019

A new year doesn’t have to mean a new you; perhaps you liked the 2018 you! However, a new year is a natural time to reflect on what you could have done better or more of during the previous year and what positive changes you could make for the year ahead. Professionally, being more active […]

How to Conquer the Decline of the LinkedIn Post

27th December 2018

Is producing content on LinkedIn likely to be a strategy in decline? This is pretty much what SEO expert and founder of Sparktoro, Rand Fishkin, is saying in his very thoughtful post. Acknowledging that data on whether blogs themselves are still widely read and subscribed to is hard to come by, Rand shares his gut […]

Why It Pays to Surround Yourself with Positive People

17th December 2018

What Surrounding Yourself with Positive People Can Help You Achieve It’s often only when we stop and take a breath at this time of year, as it draws to a close, that we actually reflect on how much we’ve achieved, both professionally and personally. For me, it’s been a heck of a couple of months! […]

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