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Nigel Cliffe

Principal Consultant

Should I Accept Random Connection Requests?

5th April 2019

Do you often hesitate and ponder if you should hit the ‘accept’ button on a mysterious or unknown LinkedIn Connection request? A Connection of one of my Connections, Freelance Copywriter and Copy Editor Laura Barritt, recently posed the below question on LinkedIn: Random connection requests: accept or deny? I’m not talking about obvious spammers. (Lloyd, […]

How Does LinkedIn Work?

1st April 2019

I often get asked by curious folk: “How does LinkedIn work?” “How can you generate a pipeline of business opportunities from it?” “How does it actually transform lives?” I often say the foundations of LinkedIn success are built on three core pillars: 1. Engagement 2. Activity 3. Connecting So, say you have a top-notch LinkedIn […]

How to Craft Compelling Content on LinkedIn

25th March 2019

It’s all very well being told content is key on LinkedIn, but what should we share and how? LinkedIn is the most popular channel for B2B marketers distributing their content. It is responsible for 46% of the social traffic going to company websites, and its membership includes around 46 million decision-makers. Impressive stats, you’ll agree. […]

What is LinkedIn?

22nd March 2019

It’s easy for me, as a LinkedIn Trainer, course leader and speaker, to forget that there are professionals and people out there who don’t know what LinkedIn is. They might have some vague notion that “it’s Facebook for businesses” or that “it’s an online version of your CV”, but they can’t specifically define it. In […]

Why You Should Never Leave Your LinkedIn Profile Blank

11th March 2019

I mean, really?! We all see them. Profiles with no profile photo, no background image, no suitable job title, sometimes, as with the case above, no last name! The list, which gives me a grumpy face, goes on… But… YOU are a respected person in your industry. You leave home in a morning caring what […]

Must-Use LinkedIn Profile Tips Video

4th March 2019

I’m really lucky. I get to speak at some super events. A couple of weeks ago I was kindly invited by Graham Shiers to speak at his Business Catalyst Club lunch event in both Leeds and Manchester to share some tips on using LinkedIn to generate leads. The Business Catalyst Club thrives as a networking […]

How Do I Improve My LinkedIn Feed?

26th February 2019

So, you’re not seeing the right stuff on LinkedIn, eh? How many times do I hear “LinkedIn is getting just like Facebook?” All I can say is it isn’t for me! My LinkedIn newsfeed is packed full of useful, intelligent content shared with my trusted network. So how do we address this? Apart from the […]

How to Take Control of Your LinkedIn Feed

25th February 2019

A valuable LinkedIn Connection of mine, friendly and forward-thinking accountant Aimeé Hargreaves of Ultra Accountancy, recently posted the question on LinkedIn: “Nigel, I wondered if you could please help me improve my [LinkedIn] feed? “My feed is full of, for example ‘so and so is interested in Kia Motors’ “How do I get rid of […]

What Are LinkedIn’s Real Rules of Engagement?

18th February 2019

In business, as in our daily lives, there are certain conventions we follow so that we get along with other people. These are the rules of engagement we follow, or etiquette, if you like. Now, these rules vary according to the occasion, and sometimes they can be a bit tricky because they aren’t readily available […]

Why You Won’t Be One of My LinkedIn Connections

11th February 2019

Here’s why I won’t be connecting with you: You haven’t personalised your message asking me to connect. People who have sent a message with their invitation definitely get my attention first! Another technique that my Connection Carol Roberts highlighted is to accept Connection Requests from people who haven’t attached a personal message, (only if they’re […]

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