Which email address should be your ‘Primary’ email address on LinkedIn?
I found myself in a discussion where a person suggested you should never have your company email address shown on LinkedIn, including as your ‘Primary’ LinkedIn email address.
I SIMPLY HAD TO DISAGREE!
Here is what I said:
“I TOTALLY disagree with you [Name]! Rule One IS to make your primary email address on LinkedIn your business email address. If you use this platform to engage in business (which most people do) – I want that communication on my business channel. I am embarrassed to find I am sending a business-related communication to a person’s personal email account.”
The business should also have the audit trail of communication on its servers, not locked behind LinkedIn’s walls. However, I encourage any communication to be taken to business email directly as soon as possible, and not left in ‘messages’ on LinkedIn. The company should own the audit trail of communication. Access to an email address of anyone is widely known to be easily available to obtain, so I doubt this is a serious security risk factor.
Of course, I would also advise that everyone should have at least two email addresses logged with LinkedIn so that in the event they lose access to one, they have the other to be able to get access back into their account.
Some companies do actually prohibit employees from using social media in any event and strongly advise against having company email addresses visible on employees’ LinkedIn profiles as they believe it is a potential security breach for hackers to attack servers (via publishing an email address). They employ a zero-risk approach. This is still the situation with some companies I work with, but that mentality is changing rapidly.
It’s a simple argument really – wouldn’t you rather have those employees as ambassadors of the company brand, than lock them down? I’d go so far as to say if that was the policy of a company I was about to join, I wouldn’t dream of doing so…
What do you think? Should you have your business email address be your ‘Primary’ email address on LinkedIn? Let me know on LinkedIn!
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