Published August 31, 2022
To Share or not to Share. That is the question. But what about Reposting? Is either option going to be useful for you and your LinkedIn engagement?
For a long time, LinkedIn has offered the option to Share someone else’s post. However, many LinkedIn trainers such as myself have considered this feature futile.
Sharing is not always caring. The truth is that Sharing a post does no good whatsoever for you or for the original poster. Here’s why I don’t recommend using this feature at all:
More recently, LinkedIn has added a new option to its Share feature called “Repost”, and some are wondering whether Reposting is better or worse than Sharing. And there is definitely a difference.
Rather than Sharing a post, Reposting it is more beneficial to the original poster. When you Repost another LinkedIn user’s post means that any subsequent interactions and Impressions are still attributed to that user.
But you’ll probably be wondering:
“But does it benefit me?”
The answer – no, not really. Not unless your goal is simply to pay tribute to the original poster in this way.
If you ask me, the best thing to do – both for yourself and for the original poster – is to Comment. Adding valuable comments on the original post, adding more to the conversation, is more valuable than Sharing or Reposting it.
So, in short, don’t bother with either Sharing or Reposting on LinkedIn.
For more of my thoughts on Sharing vs Commenting, check out my blog post:
Now, what do you think? Do you see any value in Sharing or Reposting? Let me know over on LinkedIn.
For more advice on how to use LinkedIn the right way, check out my LinkedIn Training Course.
On how I can help you turn your Linkedin profile into multiple opportunities in a few hours.