Published October 25, 2021
If you are wondering how to share a post on LinkedIn, you simply hit the ‘share’ button underneath the post you wish to Share. You can either leave the post as it is and click ‘Post’ or add your own words/thoughts and hashtags to the post before Sharing it.
If you do insist on Sharing a post even after reading this blog post, I’d at the very least urge you to add your own valuable thoughts to the post you’re Sharing! And, no, adding “Really important article, please read” doesn’t quite cut it as Suicide Prevention and Workplace Well-being Advocate, Steve Phillip points out.
Surely, it’s a win-win for both parties? Well, no…
This topic comes up very frequently in conversation. It often goes like this:
“LinkedIn provides it as one of the key options underneath each post. Surely it’s what they want us to do?”
“Surely, it’s a win-win for both parties? We can’t always have the best ideas. I have always believed in giving credit by Sharing a great idea by someone else without stealing the spotlight from them.”
“Nigel, you’re always telling us to engage on LinkedIn. Surely that means sharing other people’s posts if I come across something my network will find interesting…”
Well, I believe all the above arguments are wrong. Let me explain why:
If you value the content you are inclined to Share, consider instead:
Commenting with value on it.
This way the discussion around it stays where there is already some attention. Sharing a LinkedIn post might make the author of the original post feel positive BUT Sharing it takes it away from where it is already ‘successful’!
When you Comment on a popular post (say), the number of people who have already contributed by Commenting will be notified of your Comment too. They are much more likely to go back in and see new Comments, including yours, and to see other people’s contributions to that post. That will not happen if you take the post away from its source where it has little or no engagement.
The writer of that post also benefits from the increased engagement on it too. That makes Commenting your way to ‘pay-it-forward’.
Of course, there are always exceptions to the rule. If an ‘influencer’ shares something, the share might get a lot more attention than would be considered ‘normal’, for most people. But how many of us are influencers?
Although Business Development Manager Joe Lander agrees with me on the whole, he makes a valid point:
“I’ve often thought that sharing can be the first tentative step someone takes from being a passive viewer on LinkedIn to more of a contributor – people don’t suddenly go from the odd like here and there to writing a LinkedIn article every week, there are baby steps in between, of which sharing is probably one. So whilst the best practice is that commenting is king, sharing does have its place on the platform and shouldn’t always be looked at as lazy or unimaginative posting. If someone is sharing a great piece of content, it doesn’t concern me whether they have given their own view on it first or not (though this may be preferable), I’m just thankful that they’ve shared it.”
He published a post on LinkedIn and asked his network to Share the post and not Like or Comment on the post.
He found/argued that:
I’m all for providing a balanced argument. Here is Mic’s article about why he maintains that Sharing is Really Caring About the Content Creator.
Now you know how to share a post on LinkedIn. But is it the best option? If you really want to make an influence and offer gratitude to a person’s post you have enjoyed reading, consider adding a valuable comment over the inclination to ‘Share’ it.
On how I can help you turn your Linkedin profile into multiple opportunities in a few hours.