A common question I get asked is whether it is better to publish content from a Personal page or from a Company page.

The short answer is most definitely from a Personal page.

Does this surprise you? It shouldn’t.

Success on LinkedIn Comes Through Developing Your Personal Brand, Not Via Your LinkedIn Company Page – However Big You Are!

“People Buy From People First”

I’m sure you will have heard this phrase many times. The same goes for LinkedIn engagement. The main reasons being:

Now, this is NOT to say that you shouldn’t have a Company Page, even if you are a single person running your own business.

Having a Company Page identifies you as a ‘real’ company on LinkedIn. If completed and linked correctly to your Experience section, it ensures that you don’t end up with grey ghost logo at the top of your personal brand page. That’s important because first impressions count. I see so many Profiles where even the CEO of large companies haven’t identified themselves correctly against the company they created!

It also ensures that all your company employees can identify themselves correctly too. The sum of the whole is greater than the individual parts!

Having a LinkedIn Company Page is a great way to help people on LinkedIn find your website. You can fill out details about your company, including your website address on your LinkedIn Company Page. This then creates a valuable link to your website where people can find out more or maybe even buy from you.

Why LinkedIn Company Pages are needed for the experience section of your profile

Lastly, if you publish case studies and links to helpful blog posts on the LinkedIn Company Page, all the company’s content is in one place. The LinkedIn Company Page can then act as a springboard if employees are encouraged to engage and share the content on there from their own Profiles to their own networks.

This helps widen the reach of the content to new audiences and, if employees add their own thoughts and comments before sharing the Company Page content, helps build their own personal brand on LinkedIn using their own Profiles.

You might find this video a useful summary!

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