You may be able to apply the ‘one size fits all’ approach the majority of the time when it comes to marketing socks (everybody needs socks and generally they come in one or two generic sizes) or when it comes to promoting holidays for couples (bright photos of sun-kissed beaches seals the deal for most consumers). But when it comes to marketing yourself, the universal mentality needs to be discarded – immediately.
We are all unique and therefore the way we project our best selves is bound to be exclusive to us – showcasing our individual strengths, qualifications, talents and experience in our own special way. For this very reason, when I carry out a LinkedIn Profile Critique, I base my assessment purely on you, establishing whether your profile does your professional accomplishments and knowledge justice and enables you to stand out in the industry you are aiming to be successful in.
LinkedIn is THE business-to-business social platform you need to be marketing yourself on. Potential clients are over 60% of their way through their decision-making process before they even contact your business. What have they been doing up until that point of contacting you? Researching your business online, including on social media platforms like LinkedIn, that’s what!
People make instant choices based on what they see, within a fraction of a second. If your LinkedIn profile fails to create a great impression immediately, opportunities and potential leads that are arriving at your digital doorstep are likely to take themselves – and their business – elsewhere.
‘Criticism’ and ‘scrutiny’ often spring to mind when the word ‘critique’ is mentioned. However, the purpose of my LinkedIn Profile Critiques is to highlight elements of your profile that can be improved to help invite more leads and opportunities your way, not tell you off for poor profile practice! (But I might do that a little bit!)
I offer LinkedIn Profile Critiques as a component of my In-House Training and LinkedIn Consultancy services and deliver actionable ways to improve your profile and share valuable techniques which enhance the SEO rankings of the content you produce on LinkedIn, so your articles appear higher in search results and have the potential to reach more readers*. This results in more positive business opportunities for you to develop.
*The actual reach of LinkedIn content is determined by LinkedIn’s algorithms!
I also carry out detailed LinkedIn Profile Critiques for people attending my LinkedIn courses. I often prepare these reviews in advance, so I can provide beneficial tailored advice to each course attendee and avoid providing a ‘blanket’ approach when it comes to offering profile enhancing insights.
For a comprehensive critique of your LinkedIn profile contact me today.
To find out more about our in-house training courses, get in touch via the form below, email us on firstname.lastname@example.org or call us on +44 (0)7976 894353