LinkedIn Trends: Predictions from Experts for 2021

By Nigel Cliffe

Read Time

I am honoured to be featured in a brilliant 30-minute LinkedIn trends predictions video venture my friend and fellow LinkedIn Trainer, Speaker and Coach, Jo Saunders kindly put together.

In the video, Jo brings together esteemed LinkedIn experts from the USA, UK and Australia to hear their perspectives on what they reckon the platform will do in 2021. All the experts featured either train, consult, coach or mentor others about the power of LinkedIn if it is used correctly so are well worth Connecting with!

Predictions explored include:

  • Pages
  • Groups
  • Profile features
  • Hashtags
  • Stories
  • Algorithm
  • User Experience
  • Video

My Predictions

1. Embrace Being Personal

I think we will all become more personal on LinkedIn in terms of our content. This is based on the fact that I’ve noticed over the past 12 months, the content which is attractive to people on LinkedIn is that which is personalised. That does NOT mean LinkedIn is becoming like Facebook, far from it.

However, making your LinkedIn posts personal in 2021 and allowing people to get to know the ‘real’ you behind the facade that is a LinkedIn Profile will bring you more engagement and success on LinkedIn.

2. Nurture That Tribe of Yours!

“Connect with everybody!”

“It doesn’t matter how big you grow your network, just add everybody in!”


I don’t think the above is the case anymore, in fact, I really haven’t thought it for a long time. My network is relevantly small on LinkedIn compared to many who do what I do, and the value of that network to me is HUGE.

I think people are starting to see through the clutter of adding many, many Connections for no apparent reason. I believe that nurturing a tribe of people who understand your values set and you understand theirs is of high value. In 2021, I feel that we’re going to see more people being a little bit more careful about who they Connect with and they’re going to invest more:

  1. Value
  2. Integrity
  3. Trust

in their network, which I call my tribe!

What LinkedIn trends do you think will be prolific in 2021? Let me and Jo know over on LinkedIn!

Find Out more

On how I can help you turn your Linkedin profile into multiple opportunities in a few hours.

    Interested in