Published February 5, 2020
Have you established your content pillars?
Do you want the right audience to notice you?
Perhaps you’re an accountant who would like to be known for being able to take the hassle out of managing a business’s finances for small business owners. Or maybe you’re a web designer on a mission to remove technical jargon from the design process.
I know I talk about the importance of creating compelling content (and have discussed how to go about doing this) quite a bit. But it really is essential in attracting the right audience.
Continuously reacting and commenting on irrelevant content and not posting content relevant to your target audience will win you no favours on LinkedIn. At its worst, it may even be damaging your chances of attracting the right prospects.
Knowing what your LinkedIn content pillars are – what subject(s) you’d like to be known as the go-to trustworthy expert in – is a vital step in your Content Marketing Strategy. A plan we should all have if we want to be successful on LinkedIn.
A content marketing strategy keeps you focused. It ensures your activity on LinkedIn, from your engagement to your posts, aligns with your content marketing goals – no matter if those goals are:
To learn how to maximise LinkedIn to help achieve these goals, click here.
So, you’ve identified what your unique content pillars are. You know what subjects are going to underpin your LinkedIn strategy and content. Now, you’ve got to stick with them. Here are two big reasons why:
For the above reasons, I suggest taking a little time to consider what you want to be known for. Make sure that a good proportion of your engagement on LinkedIn reflects that topic.
On how I can help you turn your Linkedin profile into multiple opportunities in a few hours.