A question I often get is: “Can you successfully outsource your LinkedIn activity and engagement?” Is it cost-effective? Does it even work?

I’m going to be a tad controversial today and say … NO, it does not!

Any attempt another person makes to manage your engagement can never replace you – the real you.

LinkedIn is about building genuine, authentic relationships that turn into opportunities for the future. In my past 15 years on LinkedIn, I can’t think of a single instance when someone attempted to engage with me through a third party and anything good came of it.

“But how can you tell, Nigel?

Believe me, I just can. And so can you.

Why outsourcing LinkedIn activity is not the best solution:

If you outsource your engagement, the person might be good, they might be well-briefed … but they’ll never be you.

In the world of business-to-business relationships, you only need a few key relationships to change the course of your life, both business and personal. So, isn’t it worth it to invest your time in those few relationships yourself?

And it doesn’t have to be a lot of time either. I believe you can be hugely successful on LinkedIn by spending just:

For more on this, check out my video:

How Much Time Should I Spend on LinkedIn to Be Successful

And don’t you think spending that time is worth it for building your pipeline of opportunity?

At the end of the day, just be yourself – everyone else has been taken.

Now, what do you think? Do you prefer to outsource LinkedIn activity or not? Let me know over on LinkedIn.

For more advice on how to use LinkedIn the right way, check out my LinkedIn Training Course.

Enquire about a LinkedIn training programme tailored for you

To find out more about our in-house training courses, get in touch via the form below, email us on nigel@valueexchange.co.uk or call us on +44 (0)7976 894353