Published December 27, 2018
Acknowledging that data on whether blogs themselves are still widely read and subscribed to is hard to come by, Rand shares his gut feeling that blog readership has fallen across the internet, despite the growth in the number of people and organisations producing blogs. He cites Orbit Media Studio’s survey as evidence that blog publishing is still popular, although the frequency of blog publishing has declined.
Rand then goes onto outline what he regards as the main reasons for the decline in blog readership and subscribers, which include:
Rand notes that the more popular the social media or aggregator platform, the harder it is to amplify content on that network (see graph below). He marks LinkedIn as being ‘high’ in terms of difficulty when it comes to amplifying content on the B2B platform.
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