Consultants often face unique challenges in getting their skills and services in front of the right type of client.
Limited by budget and niche skills, finding new opportunities, beyond referrals, can be very challenging. Often working on their own, or in small groups, consultants rarely have the available time to spend and dedicate to the marketing of their services, let alone the time to manage social media outreach.
Many consultants, like you, might be vaguely aware of the untapped potential social media networks can bring to their businesses, but will not have the time and resources to make it happen.
All evidence would suggest that LinkedIn is the place to share engaging and thought-provoking content that demonstrates the forward-thinking thought leadership qualities that consultants have in their specialist space. LinkedIn grants consultants like you not only the opportunity to network with like-minded individuals but also the chance to reach people who are, as yet, unknown to you but might potentially be interested in the consultancy services you have to offer.
Being a business-to-business-focused platform means LinkedIn can facilitate an easy and cost-effective way to elevate you and your services to new heights, but only if you know how.
Through my insightful and innovative LinkedIn training for consultants, I work with professionals to define segmented types of customer prospects with whom they want to build meaningful long-term relationships. LinkedIn, if used correctly, can be an invaluable tool in sourcing prospective clients who may very well sit outside your existing connected network — prospects you will not want to miss.
“I knew I was letting myself down in my marketing effort, but simply didn’t know where to start. My website was never up-to-date, in fact my whole personal brand was a nightmare. Only those that knew me were aware of my value and potential…I engaged Nigel to walk me through the process in a way that I could comprehend.
“I have to say the outcomes have been simply astonishing. Within two weeks of getting engaged on LinkedIn I won a new piece of business exactly in my specialist space. I am still not quite sure how he did it, but Nigel guided me through to a really successful outcome. I cannot recommend him highly enough.”
To find out more about my in-house training courses for consultants, please get in touch via the form below, email me at firstname.lastname@example.org or call me on 07976 894 353.