LinkedIn training for events companies
Events companies often have the responsibility to find and communicate with audiences for forthcoming events.
Finding attendees can be a long and arduous process in a world where everyone’s attention is being sought every day via ubiquitous advertising in all its various forms. LinkedIn can be an immensely valuable tool in the process of finding and communicating with an appropriate audience for an event.
Did you know as much as many ⅓ of attendees can be generated through a strategy of connection with the right audience through LinkedIn? That’s right, you read correctly. Through utilising LinkedIn’s many strengths and assets correctly, you can leverage features such as LinkedIn groups, private direct messaging and the ability to ‘tag’ a person’s profile in your posts so they receive a notification about your event related post, allowing you to reach like-minded and interested people.
LinkedIn, like any social media platform, provides the perfect way for you to drum up enthusiasm for your event by publishing engaging multimedia content to gradually build excitement among potential attendees and entice them to sign up to your guest list. However, being a popular business-to-business platform for professionals, it also enables you to position yourself as a prominent thought-leader within your field and the go-to person for beneficial events associated with the sector you work in.
Being at the forefront of people’s minds when they think about which events to attend in your industry will also stand you in good stead for sending out effective messages to your listening LinkedIn community about other business services outside of events that you wish to promote in the future.
Our innovative and insightful LinkedIn training for events highlights all the advantageous features LinkedIn has to offer when organising an event and breaks them down into useable and accessible tools so they seem less daunting and easier to embrace.