I often get asked this question.

Along with: “What should I put in my LinkedIn ‘About’ section?” (LinkedIn used to call the ‘About’ section your ‘Summary’ section).

People typically default with:

Here Is What I Think a Good Summary Should Consist Of:

  1. What have you done?
  2. What are you doing?
  3. What would you like to do?

Breaking it down into three stages can be a good starting point.

What Have You Done?

I’ve got this far (in reviewing your Profile) so let me know what you’ve been up to. Where has life’s journey taken you? What have you learned? Where have you been? What have you achieved?

What Are You Doing?

So here you are today. What’s going on? What are you presently working on? What do you enjoy doing? Who are you doing it with? What gives you a buzz? What drains you?

What Would You Like to Do?

Now, this is the fun bit. What does the future look like? What will success look like for you? Tell me what your ambitions are, where you’d like to go. Paint the picture that you’d like your future to be.

Telling YOUR STORY in this way will be attractive to the reader and will provide them with a great insight into you and your ambitions.

Yes, LinkedIn is a business platform, but show some personality too. If you have a passion outside work, I’d share it here too. I want to get to know the whole person that is YOU!

There Are Some Other Tips I Would Offer Too:

Give value.

The ‘About’ section on your LinkedIn Profile is possibly the most useful feature there is on LinkedIn. A person hasn’t shown up at your door for no reason. They wish to know more about you. Don’t miss the chance to maximise this opportunity.

I’d be super-pleased to learn of any tips you have, please feel free to share them with me over on LinkedIn!

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