Common to pretty much all businesses and organisations is one problem they must solve: how to win new business?

With more than 570 million users worldwide, and with over 23 million of them in the UK, LinkedIn is a platform common to most adult working people.

These two points are connected, because LinkedIn has the potential to transform businesses. However, for this to happen, people must first understand it properly.

There are two fundamental elements to making LinkedIn work for you: your profile and engaging with others. These are co-dependent when it comes to winning business on LinkedIn. This week I’ll focus on sharing tips on how to get your LinkedIn Profile looking top-notch.

Don’t Hold an Animal Unless You’re a Vet!

Around 10% of people on LinkedIn don’t even have a profile picture, but this is where you have the opportunity to make a good first impression.

As bad, if not worse than no picture is an inappropriate picture. This might be you on holiday, or out on the town.

Some people like to be pictured holding their beloved pet. This is not a good look, unless you’re some sort of veterinary professional.

Make sure your portrait pic is clear, uncluttered and with your eyes to the front. Match your look to what your business and personal brand is, and to the audience you wish to attract.

The 15 Second Elevator Pitch

Think of your profile headline as an elevator pitch. It’s about letting people know clearly who you are, and what you can do for them. You’ve got 120 characters to play with to make yourself memorable.

With your summary, consider how your personal story will attract others to your business. And when it comes to qualifications, keep them relevant.

You want to work with people who understand what your skills are and see how they can benefit from your help.

Also look at content for your company LinkedIn page, as a means of reinforcing what brand your skills are attached to; and include your contact details.

How to Win Business on LinkedIn is a Two Part Process

The key thing here, however, is that your profile alone will not win business on LinkedIn. To do that, you must engage with others. Next week I’ll reveal some top tips on how to make LinkedIn work for you through engagement.

For more help with improving your LinkedIn Profile, you might want to consider booking onto one of my insightful and informal LinkedIn Workshops or explore my LinkedIn Profile Writing service.

Enquire about a LinkedIn training programme tailored for you

To find out more about our in-house training courses, get in touch via the form below, email us on nigel@valueexchange.co.uk or call us on +44 (0)7976 894353