You will often hear me talk about what is the key driver of success on LinkedIn…
To build trust over the long term with your target audience.
So I was delighted to be asked by Gillian Whitney to talk about this very subject.
Here I summarise the podcast content (30 secs), but if you’d like to listen to the whole event (35 mins), you can find it here:
Thanks Gillian; it was super to chat with you about what I think is the most important part of building your personal brand on LinkedIn – to build trust.