Should I Publish a LinkedIn Post or Create LinkedIn Articles?

Most of the content you consume on LinkedIn will be Posts. So, what is the case for publishing LinkedIn Articles? Here I describe the case for publishing BOTH types of content but I explain the key differences between a LinkedIn post and a LinkedIn article plus what you should expect. In short:
  • LinkedIn Posts are more likely to attract engagement in the form of comments, Likes, Shares etc. and help open a conversation with your network. The LinkedIn algorithms seem to prefer Posts and elevate them more, helping to amplify their reach.
  • LinkedIn Articles demonstrate that you have a depth of knowledge in your field of expertise and publishing one every few months or so can go a long way to establishing you as a thought leader in your subject area.
So, which form you choose to create on LinkedIn will depend on your goals. I’d love to know if you have a similar experience or even a different one. Let me know on Twitter and/or LinkedIn!