LinkedIn Profile (Personal Brand) vs LinkedIn Company Page

2 mins 22 secs

People, individuals like you and me, engage with each other on LinkedIn. We don’t engage with Companies.

It saddens me to see so many companies relying on continually posting from their Company page with very little benefit. With just a small change in their strategy, that same content could have an infinitely greater exposure and impact.

I share why LinkedIn company pages just DON'T work and how to get around this for a better LinkedIn strategy...specifically by building the LinkedIn Profiles of your employees (and yourself!) to become ambassadors for your brand.

For more reasons why I'm not a fan of LinkedIn Company Pages when it comes to an effective LinkedIn strategy click here.

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