1 min 25 secs
Are you telling stories on LinkedIn?
How many times have you heard the start of a conversation with "Let me tell you something that happened to me..."?
It is immediately interesting, isn't it?
I find that one of the most powerful ways of engaging people with your content is to 'storify' it.
We don't recall facts and figures, but we DO recall stories. It's in our make-up. We love people that can tell a good story!
So, when you are pulling together your content sharing strategy for LinkedIn, try making it personal. What did it mean to you? How did it make you feel? Add the context, so I have a richer understanding of the point you are trying to make.
It's good for the algorithms too. Search engines LOVE stories. So you get twice the bang for your buck when content becomes a story.
Why not give it a try and see if telling stories on your LinkedIn Profile and in the content you publish on the platform works for you?
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