Have YOU established YOUR content pillars?
Do you want to be noticed by the right audience?
Perhaps you’re an accountant who would like to be known for being able to take the hassle out of managing a business’ finances for small business owners or maybe you’re a web designer on a mission to take the technical jargon out of the web design process?
I know I talk about the importance of creating compelling content (and have discussed how to go about doing this) quite a bit, but it really is the bedrock of ensuring you are attractive to the right audience.
Continuously liking and commenting on irrelevant content and not posting content relevant to your target audience will win you no favours on LinkedIn. At its worst, it may even be damaging your ability to be attractive and found by the right prospects.
Knowing what your LinkedIn Content Pillars are – what subject (s) you’d like to be known as the go-to trustworthy expert in – is a vital step in your Content Marketing Strategy – a plan we should all have if we want to be successful on LinkedIn.
A Content Marketing strategy keeps you focused and ensures your activity on LinkedIn, from your engagement to what you post, aligns with your content marketing goals – no matter if those goals are:
To learn how to maximise LinkedIn to help achieve these goals click here.
Once you’ve identified what your unique Content Pillars are, what subjects are going to underpin your LinkedIn strategy and content, you’ve then got to stick with them for two reasons:
For the above reasons, I would suggest taking a little time out to consider what it is you’d like to be known for. Make sure that a good proportion of your engagement on LinkedIn reflects that topic.
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