How Much Time Should I Spend on LinkedIn to be Successful?

LinkedIn success requires commitment folks! It’s that consistency and being there for a little bit of time every day that really unlocks the success.

Keep in the relevant conversations that are happening so you don’t miss anything!

If you have a LinkedIn strategy in place and do it right, every minute you spend on LinkedIn can generate new opportunities, and who wouldn’t want some of that?!

For more tips on topics like why you need a LinkedIn marketing strategy and how to use LinkedIn (including different perspectives about how long you should spend on the platform), visit my blog!

How to Change Your LinkedIn URL – a Quick and Simple Trick

Avoid having a string of miscellaneous numbers and letters after your name in your LinkedIn Profile URL. It looks messy. It appears as if you don’t care.

Here I show you a neat little trick to personalise your own LinkedIn identity.

It doesn’t take long and helps make the right impression to visitors who land on your LinkedIn Profile, indicating you know what you’re doing on LinkedIn.

Why not add your new customised LinkedIn URL to your business cards and email signatures, joining the dots of your personal branding up?

For more LinkedIn Profile tips, such as how to take a great LinkedIn Profile Photo, or how to nail your LinkedIn About section, check out my blog.

How to Write a Good LinkedIn Headline… (an Get Noticed!)

What do the best LinkedIn headlines have in common? They tell me:

  1. What you do
  2. How you can help me

If I can’t tell these things from your LinkedIn headline then you’re not maximising those valuable 120 characters on LinkedIn.

Don’t let LinkedIn default to just putting your job title and company name as your LinkedIn headline. It’s dull!

Personalise your LinkedIn headline and make it your own unique strapline! It’s one of the most important pieces of Linkedin advice I can give you.

For more information on the Process behind creating the best LinkedIn headlines, including what to consider when writing your LinkedIn headline on mobile or desktop and if you should keep them even shorter than the 12- character limit, click here.

Alternatively, for a LinkedIn headline examples comparison head over to my blog post here.

LinkedIn Advice: Hashtags – How to Use Them Correctly to Amplify Your Content

Hashtags can be a bit baffling if you’re new to social media. In this quick LinkedIn advice video I explain:

  1. What a hashtag is in the context of LinkedIn
  2. What LinkedIn hashtags are used for
  3. How many hashtags should you include in a LinkedIn post
  4. The importance of using LinkedIn hashtags
  5. How to use LinkedIn hashtags in the right way

For more details on what the most popular hashtags are on LinkedIn, click here or to find out how to search hashtags on LinkedIn click here.

How to Succeed on LinkedIn – My Talk for the CFN Conference 2020

I shared some key tips to help delegates at the CFN (Corporate Finance Network) Conference succeed on LinkedIn which centred around:

  1. Building a brilliant LinkedIn Profile, including tips about your profile photo, background photo, name, About section and headline
  2. The importance of engaging on LinkedIn MORE OFTEN than publishing your own content
  3. Why you should NEVER sell on LinkedIn
  4. The importance of having a LinkedIn strategy
  5. And why, for me, LinkedIn is all about trust and patience

I also share some useful anecdotes and insights into how I choose to LinkedIn.

Now I’ve made these tips available for you to watch any time in this video. I hope they help you maximise your time on LinkedIn each day!

The Ultimate LinkedIn Content & Video Masterclass

Are you an active and confident user of LinkedIn, looking to take your LinkedIn activity to the next level? Then this masterclass, that combines my LinkedIn training with First Frame ProductionsRyan Mulhern’s Smartphone Video Workshop, is one for you!

The workshop (which includes a tasty breakfast and delicious lunch) will be held on Wednesday 25th September 8:30am-4pm at Thorpe Park Hotel & Spa in Leeds.

Come join us to learn:

  • How to tell a story on camera,
  • Which apps and equipment we recommend for editing your footage,
  • How to demonstrate thought leadership on LinkedIn,
  • How to use the platform for competitor monitoring and intelligence gathering and more!

With 20 spaces available, you better book your spot soon!

Visiting the UK’s first Santander Run Work Cafe in Leeds

Innovative bank meets the high street meets business meets cafe!

Find out what happened when I met café manager Bella Gamsu at the soft launch of the UK’s first Work Café on Park Row in Leeds, brought to us by none other than Santander!

With the official opening of the work café opening being on 18th July, the brand new venue offers:

  • expert banking services
  • remote working spaces and co-working facilities
  • meeting rooms and spaces to use for free for a short period of time
  • amazing freshly brewed artisan coffee from Taylor St Coffee
  • friendly staff and a welcoming atmosphere

LinkedIn Profile Tips I Shared at Manchester Business Catalyst Club Lunch

I was kindly invited to speak at Manchester’s Business Catalyst Club, founded by Graham Shiers, on February 14th.

Check out some of the LinkedIn profile tips I shared at the event, including best practice advice for your:

  • profile photo
  • headline
  • background image
  • summary
  • location and contact details.

Future Networking: Collaboration, Networking & Your Digital Footprint

An example of how interactive I make my talks when I speak at events, such as this Future Networking: Collaboration, Networking & Your Digital Footprint event on 17th January 2019.

During the engaging panel discussion, I shared some LinkedIn advice and helped attendees grasp the power of LinkedIn to deliver results, whilst Andrew Cooper, Chief Executive of Leeds BID explored the power behind collaboration. Meanwhile, Susie Cawood, Head of York and North Yorkshire Chamber of Commerce, talked about the value of face-to-face networking and putting these interactions into action.

Livening Up the Atmosphere at LAW 2018 Leeds Networking Event

After not speaking to a single punter all morning whilst exhibiting at Law 2018 Leeds Networking event in September, I decided to take matters into my own hands and share some tips on how to improve your LinkedIn Profile.

Check out how I livened things up by sharing insights including:

  1. How to enhance your LinkedIn headline, profile image, contact info and Summary
  2. Revealing what the key to success on LinkedIn is.

Simply Networking Leeds Business Week Expo 2018

“Craft your message with your ideal client in mind…when you can describe your ideal client’s pain better than they can you automatically position yourself as the expert solution in their minds and they start to reach out to you.”

I met Sanae Floyd, a Sales Coach for coaches, at Simply Networking Leeds Expo, part of Leeds Business Week…here’s what she taught me.

What does your LinkedIn Headline say about you?

“You need to have that 15-second elevator pitch for when you meet somebody” is a common phrase in the business world and I often equate that to your LinkedIn Profile Headline.

You have 120 Characters to get your LinkedIn Headline right – don’t waste them! Watch this video to find out how I would go about writing an attention-grabbing winning headline!

Enquire about a LinkedIn training programme tailored for you

To find out more about our in-house training courses, get in touch via the form below, email us on nigel@valueexchange.co.uk or call us on +44 (0)7976 894353