Where Do People Think You Hang Out on LinkedIn?

What is YOUR LinkedIn location set to? Is it where you live, or where you do business?

A common error occurs on LinkedIn – you are NOT representing where you wish to attract attention.

Have a listen to this video where I’ll let you know if YOUR location is working for you.

For reasons as to why you should never leave elements of your LinkedIn Profile blank click here and for a comprehensive checklist to make sure your LinkedIn Profile is top notch, visit this blog post.

Should You Accept All Friend Requests on LinkedIn?

Who should I connect with on LinkedIn?

Do you ask yourself this question? Many people ask me this when seeing LinkedIn advice!

  • Should I connect with everyone who asks?
  • Should I only connect with people I have met in person?
  • Should I connect with my work colleagues?
  • Should I connect with my competition?

…the list goes on…

I was asked this question again recently, so here is my take on what makes a good LinkedIn ‘Connection Strategy’.

To find out more about why you should vet all your LinkedIn Connection requests head over to my blog post.

Alternatively, to discover why personalising Connection requests YOU send out is vital, click here.

To learn how to export your existing LinkedIn Connections click here or for a list of reasons why I don’t accept certain Connection requests click here.

Webinar: How to Maximising Your Results on LinkedIn

I teamed up with LinkedIn legend Deborah Corn to deliver this lively and insightful webinar to empower the audience to grow their network on LinkedIn with high-quality connections and strengthen existing relationships on the platform.

As a founder of the LinkedIn Group Print Production Professionals, which boasts 99,878 Members, Deborah has 29,810 Connections and 27,566 Followers to her name. Meanwhile, I have 4,700 Connections and 5,100 Followers. So, you can see that Deborah and I approach LinkedIn in different ways, which made for a fascinating debate.

If you’re a seasoned LinkedIn user and want to take your understanding of LinkedIn to the next level, this could be well worth your time!

What Type of Posts Get Engagement on LinkedIn?

What type of Posts get ENGAGEMENT on LinkedIn?

When I’m giving LinkedIn advice, you’ll hear me say there are only two things to do to be successful on LinkedIn:

  1. Have a GREAT Profile
  2. ENGAGE on the platform
  3. It’s as simple as that!

    But what does engagement mean?

    What can we do to improve the engagement on our posts?

    This is not a topic I can cover in a short 1-minute video; it is a much more complex topic.

    So, grab a coffee and use this 10-minute experience to help guide YOUR strategy around posting.

    It might just be the most important 10 minutes you could spend to maximise YOUR effectiveness on LinkedIn!

How to Turn LinkedIn into a Regular Habit – Part 1

When people seek LinkedIn advice from me about how to use LinkedIn they often ask me how often they should be active on LinkedIn.

My answer is easy – a little and often.

To be honest, success won’t come from going on LinkedIn when you have a spare hour on a Friday afternoon. Success comes from being engaged a little and as often as you can.

Posting your own content is important, but I figure spending at least as much, if not considerably more time on OTHER people’s content will bring greater rewards.

So how do you make LinkedIn a habit?

Here’s what worked for me..try it and see for yourself.

Should You Connect with Competitors on LinkedIn?

Do you ever take a sneaky peek at your competition on LinkedIn?

Do you have a strategy around Connecting (or not Connecting) with your competitors?

It’s a question I often get asked and I have a very clear and decisive strategy for it and you might be surprised.

But you might find a KEY tip about your privacy settings even more revealing…

Why I Think There ISN’T Much Value in Sharing Content on LinkedIn

On LinkedIn, we have Likes, Comments, and Shares available to us. But what works best?

Do spend a lot of time finding articles to share on LinkedIn?

Here’s why I think hitting the share button on LinkedIn ISN’T a good option. And yes, this may surprise you!

Should I Upgrade My LinkedIn Account to LinkedIn Premium?

In this LinkedIn advice video I reveal why it’s often not worth upgrading to LinkedIn Premium, but on the other hand also share the one feature of the LinkedIn Premium upgrade that I think is particularly valuable.

Should I Just Publish a LinkedIn Post or Start to Create LinkedIn Articles?

Most of the content you consume on LinkedIn will be Posts. So, what is the case for publishing LinkedIn Articles?

Here I describe the case for publishing BOTH types of content but I explain the key differences between a LinkedIn post and a LinkedIn article plus what you should expect.

In short:

  • LinkedIn Posts are more likely to attract engagement in the form of comments, Likes, Shares etc. and help open a conversation with your network. The LinkedIn algorithms seem to prefer Posts and elevate them more, helping to amplify their reach.
  • LinkedIn Articles demonstrate that you have a depth of knowledge in your field of expertise and publishing one every few months or so can go a long way to establishing you as a thought leader in your subject area.

So, which form you choose to create on LinkedIn will depend on your goals.

I’d love to know if you have a similar experience or even a different one. Let me know on Twitter and/or LinkedIn!

LinkedIn Profile (Personal Brand) vs LinkedIn Company Page

People, individuals like you and me, engage with each other on LinkedIn. We don’t engage with Companies.

It saddens me to see so many companies relying on continually posting from their Company page with very little benefit. With just a small change in their strategy, that same content could have an infinitely greater exposure and impact.

I share why LinkedIn company pages just DON’T work and how to get around this for a better LinkedIn strategy…specifically by building the LinkedIn Profiles of your employees (and yourself!) to become ambassadors for your brand.

For more reasons why I’m not a fan of LinkedIn Company Pages when it comes to an effective LinkedIn strategy click here.

How Much Time Should I Spend on LinkedIn to be Successful?

LinkedIn success requires commitment folks! It’s that consistency and being there for a little bit of time every day that really unlocks the success.

Keep in the relevant conversations that are happening so you don’t miss anything!

If you have a LinkedIn strategy in place and do it right, every minute you spend on LinkedIn can generate new opportunities, and who wouldn’t want some of that?!

For more tips on topics like why you need a LinkedIn marketing strategy and how to use LinkedIn (including different perspectives about how long you should spend on the platform), visit my blog!

How to Change Your LinkedIn URL – a Quick and Simple Trick

Avoid having a string of miscellaneous numbers and letters after your name in your LinkedIn Profile URL. It looks messy. It appears as if you don’t care.

Here I show you a neat little trick to personalise your own LinkedIn identity.

It doesn’t take long and helps make the right impression to visitors who land on your LinkedIn Profile, indicating you know what you’re doing on LinkedIn.

Why not add your new customised LinkedIn URL to your business cards and email signatures, joining the dots of your personal branding up?

For more LinkedIn Profile tips, such as how to take a great LinkedIn Profile Photo, or how to nail your LinkedIn About section, check out my blog.

How to Write a Good LinkedIn Headline… (an Get Noticed!)

What do the best LinkedIn headlines have in common? They tell me:

  1. What you do
  2. How you can help me

If I can’t tell these things from your LinkedIn headline then you’re not maximising those valuable 120 characters on LinkedIn.

Don’t let LinkedIn default to just putting your job title and company name as your LinkedIn headline. It’s dull!

Personalise your LinkedIn headline and make it your own unique strapline! It’s one of the most important pieces of Linkedin advice I can give you.

For more information on the Process behind creating the best LinkedIn headlines, including what to consider when writing your LinkedIn headline on mobile or desktop and if you should keep them even shorter than the 12- character limit, click here.

Alternatively, for a LinkedIn headline examples comparison head over to my blog post here.

LinkedIn Advice: Hashtags – How to Use Them Correctly to Amplify Your Content

Hashtags can be a bit baffling if you’re new to social media. In this quick LinkedIn advice video I explain:

  1. What a hashtag is in the context of LinkedIn
  2. What LinkedIn hashtags are used for
  3. How many hashtags should you include in a LinkedIn post
  4. The importance of using LinkedIn hashtags
  5. How to use LinkedIn hashtags in the right way

For more details on what the most popular hashtags are on LinkedIn, click here or to find out how to search hashtags on LinkedIn click here.

How to Succeed on LinkedIn – My Talk for the CFN Conference 2020

I shared some key tips to help delegates at the CFN (Corporate Finance Network) Conference succeed on LinkedIn which centred around:

  1. Building a brilliant LinkedIn Profile, including tips about your profile photo, background photo, name, About section and headline
  2. The importance of engaging on LinkedIn MORE OFTEN than publishing your own content
  3. Why you should NEVER sell on LinkedIn
  4. The importance of having a LinkedIn strategy
  5. And why, for me, LinkedIn is all about trust and patience

I also share some useful anecdotes and insights into how I choose to LinkedIn.

Now I’ve made these tips available for you to watch any time in this video. I hope they help you maximise your time on LinkedIn each day!

The Ultimate LinkedIn Content & Video Masterclass

Are you an active and confident user of LinkedIn, looking to take your LinkedIn activity to the next level? Then this masterclass, that combines my LinkedIn training with First Frame ProductionsRyan Mulhern’s Smartphone Video Workshop, is one for you!

The workshop (which includes a tasty breakfast and delicious lunch) will be held on Wednesday 25th September 8:30am-4pm at Thorpe Park Hotel & Spa in Leeds.

Come join us to learn:

  • How to tell a story on camera,
  • Which apps and equipment we recommend for editing your footage,
  • How to demonstrate thought leadership on LinkedIn,
  • How to use the platform for competitor monitoring and intelligence gathering and more!

With 20 spaces available, you better book your spot soon!

Visiting the UK’s first Santander Run Work Cafe in Leeds

Innovative bank meets the high street meets business meets cafe!

Find out what happened when I met café manager Bella Gamsu at the soft launch of the UK’s first Work Café on Park Row in Leeds, brought to us by none other than Santander!

With the official opening of the work café opening being on 18th July, the brand new venue offers:

  • expert banking services
  • remote working spaces and co-working facilities
  • meeting rooms and spaces to use for free for a short period of time
  • amazing freshly brewed artisan coffee from Taylor St Coffee
  • friendly staff and a welcoming atmosphere

LinkedIn Profile Tips I Shared at Manchester Business Catalyst Club Lunch

I was kindly invited to speak at Manchester’s Business Catalyst Club, founded by Graham Shiers, on February 14th.

Check out some of the LinkedIn profile tips I shared at the event, including best practice advice for your:

  • profile photo
  • headline
  • background image
  • summary
  • location and contact details.

Future Networking: Collaboration, Networking & Your Digital Footprint

An example of how interactive I make my talks when I speak at events, such as this Future Networking: Collaboration, Networking & Your Digital Footprint event on 17th January 2019.

During the engaging panel discussion, I shared some LinkedIn advice and helped attendees grasp the power of LinkedIn to deliver results, whilst Andrew Cooper, Chief Executive of Leeds BID explored the power behind collaboration. Meanwhile, Susie Cawood, Head of York and North Yorkshire Chamber of Commerce, talked about the value of face-to-face networking and putting these interactions into action.

Livening Up the Atmosphere at LAW 2018 Leeds Networking Event

After not speaking to a single punter all morning whilst exhibiting at Law 2018 Leeds Networking event in September, I decided to take matters into my own hands and share some tips on how to improve your LinkedIn Profile.

Check out how I livened things up by sharing insights including:

  1. How to enhance your LinkedIn headline, profile image, contact info and Summary
  2. Revealing what the key to success on LinkedIn is.

Simply Networking Leeds Business Week Expo 2018

“Craft your message with your ideal client in mind…when you can describe your ideal client’s pain better than they can you automatically position yourself as the expert solution in their minds and they start to reach out to you.”

I met Sanae Floyd, a Sales Coach for coaches, at Simply Networking Leeds Expo, part of Leeds Business Week…here’s what she taught me.

What does your LinkedIn Headline say about you?

“You need to have that 15-second elevator pitch for when you meet somebody” is a common phrase in the business world and I often equate that to your LinkedIn Profile Headline.

You have 120 Characters to get your LinkedIn Headline right – don’t waste them! Watch this video to find out how I would go about writing an attention-grabbing winning headline!

Enquire about a LinkedIn training programme tailored for you

To find out more about our in-house training courses, get in touch via the form below, email us on nigel@valueexchange.co.uk or call us on +44 (0)7976 894353