Engagement

Should You Share or Repost on LinkedIn?

To Share or not to Share. That is the question. But what about Reposting? Is either option going to be useful for you and your […]

Why CEOs Should Be on LinkedIn

If you’re a CEO, you might think LinkedIn is pretty low down on your priority list, right? Maybe you’re just too busy. Or you don’t […]

Outsourcing

Can You Outsource Your LinkedIn Activity?

A question I often get is: “Can you successfully outsource your LinkedIn activity and engagement?” Is it cost-effective? Does it even work? I’m going to […]

LinkedIn Connections

Why You Won’t Be One of My LinkedIn Connections

When you send me a LinkedIn Connection request, I WILL check you out first before simply accepting. And if you don’t come up to scratch, […]

How often to post on LinkedIn

How Often to Post on LinkedIn

I’ve been asked plenty of times when the best time is to post on LinkedIn. But a question I also receive often is: “How often […]

When is the best time to post on LinkedIn?

When Is the Best Time to Post on LinkedIn?

I get a lot of questions about posting on LinkedIn and how best to maximise your engagement. One of the biggest of these questions is: […]

LinkedIn Profile Views

The Importance of LinkedIn Profile View Data

“Okay, summer is over, Nigel. Your LinkedIn Profile views have never been lower – get your act together, pal!”– Note to self, September 2021 In […]

how to share a post on LinkedIn

Why Commenting Is Better than Sharing on LinkedIn

How to share a post on LinkedIn: If you are wondering how to share a post on LinkedIn, you simply hit the ‘share’ button underneath […]

LinkedIn Stories are set to be reimagined

LinkedIn Stories Are Set to be “Reimagined”

Do you remember LinkedIn Stories? In a few weeks, you will do. That is following LinkedIn’s announcement on 31st August that they are being “reimagined”. […]

Three Top Tips to Increase Engagement on LinkedIn

You would be forgiven for thinking that the best way to increase the engagement of your LinkedIn content (Comments, discussions, Shares, and Reactions) is to […]

Compelling LinkedIn Direct message

Where Does LinkedIn Get Your Thumbnail and Page/Blog Post Title From?

I admit this post is a bit nerdy, but I often get asked how I integrate a nice visual image into my LinkedIn direct messages. […]

Nigel Cliffe participating in a getting the most out of LinkedIn session

Video: Getting the Most Out of LinkedIn for You and Your Business

I was honoured to take part in an episode of Agency Local’s “Ask the Expert” video series back in January entitled “Getting the Most from […]

My LinkedIn Profile Views Experiment

I have been experimenting and I wanted to share the results with you. Conclusion: Not Posting on LinkedIn Can Damage Your LinkedIn Health! Until yesterday, […]

How to spot LinkedIn bot messages and what to do when you see them

How to Deal with Pesky LinkedIn Bot Messages!

About a week ago I had a private conversation on LinkedIn. It went like this… Robert: Hello Me: Hello Robert: How are you doing today? […]

what to do when competitors comment on your posts

What Do You Do When Competitors Comment on Your LinkedIn Posts?

You may have asked yourself: “Should I Connect with competitors on LinkedIn?” but what to do when competitors comment on your posts on LinkedIn is […]

Why Should You Establish Your Content Pillars?

Have you established your content pillars? Do you want the right audience to notice you? Perhaps you’re an accountant who would like to be known […]

LinkedIn messages, left the conversation

Why You Should Think Twice Before Copying Multiple People into Your LinkedIn Messages

“Nigel left the conversation” A bit blunt isn’t it?! I wanted to share a valuable LinkedIn Messages tip with you. I understand that we’re all […]

What is an image alt tag

What is an ALT Tag and How Can It Be Used on LinkedIn?

Have you seen this new suggestion when posting images on LinkedIn? “Making your photos more inclusive” Should you care? You bet you should! In technical […]

How to build trust on LinkedIn

How to Build Trust with Your Audience on LinkedIn

Are you EAT’ing on LinkedIn? Being attractive to people on LinkedIn consists of: Expertise – Authoritativeness – Trustworthiness Those nouns are a mouthful, so the […]

work cafe, background noise

Embrace the Background Noise of Santander’s Work Café!

There’s a new and growing trend on the horizon and I had the pleasure of witnessing the launch of this innovation in the UK. Santander’s […]

How to Post a Comment on LinkedIn

How to Post a Comment on LinkedIn: Don’t Be a Lurker!

“How do I begin to start adding content on LinkedIn?” “I’m lacking confidence…” “I don’t have anything to say…” “What if I offend someone?” “I […]

how to write engaging content

How to Write Engaging Content

The default layout when viewing a person’s activity was previously ‘All activity’, but I always take a look at a person’s own posts and articles […]

how to build thought leadership

How To Build Thought Leadership

Back in 2016, I published a LinkedIn article titled ‘Thought Leadership. What’s it all about?’. In the article, I stated that ‘thought leadership’ was THE […]

Google Algorithm Update, Authentic content

Why Authentic Content is Best After March’s Google Algorithm Update

“The Latest Google Update Slams Traditional Publishers” This is just one of the outcomes that the Google algorithm update resulted in according to D. Eadward […]

Ho Does LinkedIn Work

How Does LinkedIn Work?

I often get asked by curious folk: “How does LinkedIn work?” “How can you generate a pipeline of business opportunities from it?” “How does it […]

LinkedIn Content Ideas, Strategy and Planning, how to craft compelling content on LinkedIn

How to Craft Compelling Content on LinkedIn

It’s all very well being told content is key on LinkedIn, but what should we share and how? LinkedIn is the most popular channel for […]

How to Take Control of Your LinkedIn Feed

A valuable LinkedIn Connection of mine, friendly and forward-thinking accountant Aimeé Hargreaves of Ultra Accountancy, recently posted the question on LinkedIn: “Nigel, I wondered if […]

LinkedIn Etiquette, LinkedIn Rules of Engagement

What Are LinkedIn’s Real Rules of Engagement?

In business, as in our daily lives, there are certain conventions we follow so that we get along with other people. These are the rules […]

Depth of Knowledge

What Demonstrates ‘Depth of Knowledge’​ on LinkedIn?

The first stage to engaging effectively on LinkedIn is by attracting the attention of others. Easy to say, but how do you go about doing […]

How to Conquer the Decline of the LinkedIn Post

Is producing content on LinkedIn likely to be a strategy in decline? This is pretty much what SEO expert and founder of Sparktoro, Rand Fishkin, […]

How to Use LinkedIn

After seeing a few posts in my LinkedIn newsfeed recently, my interest was sparked, and they got me wondering. Do people actually know what to […]

How Can I Increase the Effectiveness of My Content Marketing on LinkedIn?

I get asked the question of how to make Content Marketing more effective on LinkedIn quite regularly. In fact, people ask me about it a […]

What’s the Secret Behind Successful Content Creation?

How do I create engaging, helpful, valuable content? I get asked this all the time. If I knew the answer I would probably be on […]

The LinkedIn Engagement Funnel

LinkedIn is all about engagement, isn’t it? Here I demonstrate in one easy graphic how that works. LinkedIn not a place to sell, but a […]